Jij. Wij. De maatschappij.
De Rooyse Wissel (derooysewissel.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Government brands, in the 38th percentile of 15065 Healthcare brands.
De Rooyse Wissel is a Dutch forensic psychiatric care institution that treats and supports patients with severe psychiatric disorders. It provides care across the full forensic chain, from clinical treatment to supported living, aiming to help patients return safely and responsibly to society. The organization emphasizes mutual trust, an open approach, and sometimes unconventional methods, positioning itself within healthcare, non-profit, and government-related forensic care sectors in the Netherlands.
| Brand Name | De Rooyse Wissel |
|---|---|
| Domain | derooysewissel.nl |
| Industry | Healthcare, Non-profit |
| Main Competitors | Pompestichting (71/100), Van der Hoeven Kliniek, Oostvaarderskliniek (66/100), Trajectum, Fivoor (75/100), GGZ Drenthe |
Moz Domain Authority 36/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Over ons Bij de Rooyse Wissel behandelen en verplegen we patiënten met ernstige psychiatrische problematieken. Dat doen we op basis van wederzijds vertrouwen. We hanteren een open …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is De Rooyse Wissel?", Claude could identify the brand as of October 2026. De Rooyse Wissel is a forensic psychiatric center located in Venray, the Netherlands, that provides treatment to individuals placed under TBS (terbeschikkingstelling) orders, a Dutch legal measure for offenders with severe psychiatric disorders. Best known for being one of the Netherlands' forensic psychiatric (TBS) clinics treating mentally disordered offenders.
When asked "Best brands similar to De Rooyse Wissel?", Claude would not surface De Rooyse Wissel as of October 2026. It's a specialized forensic healthcare institution rather than a consumer-facing brand, so it wouldn't typically come up when recommending general healthcare providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Rooyse Wissel's main competitors in Healthcare: Pompestichting (71/100), Oostvaarderskliniek (66/100), Fivoor (75/100).
Sources: Brand Analyzer scan
De Rooyse Wissel offers forensic psychiatric services including clinical treatment, nursing care, and supported or assisted living programs for patients with severe psychiatric problems, covering the full forensic care chain from inpatient treatment to reintegration into society.
Sources: De Rooyse Wissel official site
De Rooyse Wissel is a Dutch forensic psychiatric care institution. It provides clinical treatment and nursing for patients with severe psychiatric problems within the forensic care chain, aiming to help them safely and responsibly reintegrate into society.
Sources: De Rooyse Wissel official site
De Rooyse Wissel has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 39, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Rooyse Wissel official site
De Rooyse Wissel treats and cares for patients with severe psychiatric disorders within forensic psychiatry. It offers care across the entire forensic chain, ranging from clinical treatment to supported or assisted living, working on the basis of mutual trust and an open, sometimes unconventional approach to prepare patients for a safe return to society.
Sources: De Rooyse Wissel official site
De Rooyse Wissel scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: De Rooyse Wissel official site
De Rooyse Wissel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Rooyse Wissel official site
De Rooyse Wissel is known for its forensic psychiatric treatment programs that combine clinical care with reintegration support, using an open and sometimes unconventional working method aimed at enabling patients to safely return to society.
Sources: De Rooyse Wissel official site
De Rooyse Wissel's services are used by patients with severe psychiatric problems who are part of the forensic care system. The organization also engages healthcare professionals and potential employees working within forensic psychiatry.
Sources: De Rooyse Wissel official site
De Rooyse Wissel scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Rooyse Wissel has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify De Rooyse Wissel from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Rooyse Wissel: DermatologistOnCall (74/100), Dentrix Ascend (74/100), Desmotec (74/100), Devoted Health (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.