Protecting nature, growing Queensland's future
Department of the Environment, Tourism, Science and Innovation (DETSI) (des.qld.gov.au) earns a Brand Analyzer score of 67 out of 100, placing it in the Developing tier among Government brands, Travel & Hospitality brands, Non-profit brands. Among 1509 Government brands analyzed, Department of the Environment, Tourism, Science and Innovation (DETSI) ranks in the 20th percentile (category average 75, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 73/100, Digital Presence 71/100, Visual Identity 77/100, Messaging Clarity 95/100, Trust Foundation 62/100, AI Discoverability 63/100, Brand Authority 44/100.
The Department of the Environment, Tourism, Science and Innovation (DETSI) is a Queensland Government department responsible for protecting the state's environment and natural resources while promoting tourism, scientific research, and innovation. It aims to balance conservation with economic development, supporting sustainable growth and investment across Queensland. Its website serves as the primary online portal for information related to environmental policy, tourism initiatives, and science and innovation programs relevant to residents, tourists, businesses, and stakeholders.
| Brand Name | Department of the Environment, Tourism, Science and Innovation (DETSI) |
|---|---|
| Domain | des.qld.gov.au |
| Industry | Government, Travel & Hospitality |
| Main Competitors | NSW Department of Planning and Environment, Victoria Department of Energy, Environment and Climate Action, Tourism Australia, Visit Victoria, Western Australia Department of Biodiversity, Conservation and Attractions |
Moz Domain Authority 69/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,323,172 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Department of the Environment, Tourism, Science and Innovation (DETSI) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Home page of the Department of the Environment, Tourism, Science and Innovation (DETSI) website." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn; no detected presence on Facebook, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Department of the Environment, Tourism, Science and Innovation (DETSI) scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Department of the Environment, Tourism, Science and Innovation (DETSI) has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,323,172 (Tranco) and a Moz Domain Authority of 69/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Department of the Environment, Tourism, Science and Innovation (DETSI)'s main competitors include NSW Department of Planning and Environment, Victoria Department of Energy, Environment and Climate Action, Tourism Australia, Visit Victoria, Western Australia Department of Biodiversity, Conservation and Attractions. These companies compete in the Government space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Popular alternatives to Department of the Environment, Tourism, Science and Innovation (DETSI) include NSW Department of Planning and Environment, Victoria Department of Energy, Environment and Climate Action, Tourism Australia, Visit Victoria, Western Australia Department of Biodiversity, Conservation and Attractions. Each is an established option in the Government space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Department of the Environment, Tourism, Science and Innovation (DETSI) has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 48, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Department of the Environment, Tourism, Science and Innovation (DETSI) official site
Department of the Environment, Tourism, Science and Innovation (DETSI) and NSW Department of Planning and Environment are competitors in Government. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Department of the Environment, Tourism, Science and Innovation (DETSI) scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Department of the Environment, Tourism, Science and Innovation (DETSI) official site
Department of the Environment, Tourism, Science and Innovation (DETSI) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Department of the Environment, Tourism, Science and Innovation (DETSI) official site
DETSI is a Queensland Government department that oversees environmental protection, tourism development, and scientific innovation policy for the state of Queensland, Australia. It operates as a public sector authority responsible for balancing conservation efforts with economic growth initiatives, and its website serves as the central hub for information on its programs and services.
Sources: Department of the Environment, Tourism, Science and Innovation (DETSI) official site
Ranked closest to Department of the Environment, Tourism, Science and Innovation (DETSI): HUDOC (67/100), CivicRec (CivicPlus) (67/100), DISA (67/100), FHLBank Atlanta (67/100).
A step up - brands to learn from: WinnCompanies (71/100), Western Electricity Coordinating Council (WECC) (71/100).
Category leader: ABC News (96/100).