Duurzaam en rechtvaardig bankieren
de Volksbank / ASN Bank (devolksbank.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 60th percentile of 14922 Finance brands.
ASN Bank, a brand of de Volksbank, is a Dutch bank offering financial services to private and business customers in the Netherlands. It positions itself as an accessible and progressive bank with a mission focused on sustainability and social justice. ASN Bank combines traditional banking products with a strong emphasis on environmentally and socially responsible investing and banking practices, targeting customers and stakeholders who value sustainable and socially conscious financial services.
| Brand Name | de Volksbank / ASN Bank |
|---|---|
| Domain | devolksbank.nl |
| Industry | Finance |
| Parent Company / Owner | de Volksbank N.V. |
| Main Competitors | Triodos Bank (84/100), Rabobank (87/100), ING (79/100), ABN AMRO (90/100), Knab (82/100), bunq (92/100) |
Moz Domain Authority 40/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #42,594 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Een toegankelijke en vooruitstrevende bank met een duidelijke missie: wij zetten ons in voor een duurzame en rechtvaardige toekomst voor iedereen." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on YouTube, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is de Volksbank / ASN Bank?", Claude could identify the brand as of September 2026. De Volksbank is a Dutch retail bank fully owned by the Dutch state, operating multiple brands including SNS, ASN Bank, RegioBank and BLG Wonen; ASN Bank specifically is known as a pioneer in sustainable and ethical banking in the Netherlands, focusing on socially responsible inve Best known for ASN Bank's focus on sustainable, ethically-screened banking and investments within the de Volksbank group.
When asked "Best brands similar to de Volksbank / ASN Bank?", Claude would recommend de Volksbank / ASN Bank as of September 2026. If someone asks about sustainable or ethical banks in the Netherlands, ASN Bank under de Volksbank is a natural and well-known example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
de Volksbank / ASN Bank's main competitors in Finance: Triodos Bank (84/100), Rabobank (87/100), ING (79/100), ABN AMRO (90/100), Knab (82/100).
Sources: Brand Analyzer scan
de Volksbank / ASN Bank has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 55, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
de Volksbank / ASN Bank scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
ASN Bank is a Dutch bank and a brand operating under de Volksbank, providing financial services to private and business customers in the Netherlands. It is characterized by its explicit focus on sustainability and social justice within its banking operations.
de Volksbank / ASN Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
ASN Bank is known for positioning itself as a progressive, customer-focused bank that places sustainability and fairness at the center of its products and services, aiming to combine financial services with a commitment to a sustainable and just future.
ASN Bank serves private and business clients in the Netherlands who prioritize sustainable and socially responsible banking. It also serves investors and stakeholders interested in the bank's financial performance and its approach to sustainability.
de Volksbank / ASN Bank scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
de Volksbank / ASN Bank has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #42,594 (Tranco), a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify de Volksbank / ASN Bank from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to de Volksbank / ASN Bank: Deribit (78/100), BetaNXT (78/100), Devon Bank (78/100), Dezan Shira & Associates (78/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.