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De Zonnewijzer (dezonnewijzer.nl) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, in the 7th percentile of 31477 Education brands.
De Zonnewijzer is a Christian primary school located in Leidschendam, aimed at children and their parents. It combines quality education with attention to social-emotional development, using the Kanjertraining method to foster citizenship and prevent bullying. The school's mission is to help children feel happy and proud, enjoy going to school, and develop confidence for the future, positioning itself as a place where academic quality and personal growth go hand in hand.
| Brand Name | De Zonnewijzer |
|---|---|
| Domain | dezonnewijzer.nl |
| Industry | Education |
| Main Competitors | Lucas Onderwijs (72/100), SKOL (Stichting Katholiek Onderwijs Leidschendam) (72/100), Panta Rhei (72/100), CBS De Rank, PCBO Delft en omstreken (63/100) |
Moz Domain Authority 22/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ervoor zorgen dat kinderen zich gelukkig en trots voelen, met plezier naar school gaan en met zelfvertrouwen de toekomst tegemoet treden." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is De Zonnewijzer?", Claude could not identify the brand as of November 2026. I don't have specific information about De Zonnewijzer at dezonnewijzer.nl; the name translates to 'The Sundial' in Dutch and is commonly used by small primary schools in the Netherlands, but I can't confirm which specific institution this site represents.
When asked "Best brands similar to De Zonnewijzer?", Claude would not surface De Zonnewijzer as of November 2026. I can't verify enough concrete details about this specific school to recommend it confidently over other options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Zonnewijzer's main competitors in Education: Lucas Onderwijs (72/100), SKOL (Stichting Katholiek Onderwijs Leidschendam) (72/100), Panta Rhei (72/100), PCBO Delft en omstreken (63/100).
Sources: Brand Analyzer scan
De Zonnewijzer has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 22, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Zonnewijzer official site
De Zonnewijzer scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: De Zonnewijzer official site
De Zonnewijzer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Zonnewijzer official site
De Zonnewijzer is a Christian primary school (basisschool) located in Leidschendam, the Netherlands, serving children and their families with an education that emphasizes both academic quality and personal development.
Sources: De Zonnewijzer official site
De Zonnewijzer provides primary education to children, combining academic instruction with a strong focus on social-emotional development. It uses the Kanjertraining program to teach social skills, citizenship, and anti-bullying behavior, aiming to help students feel happy, proud, and confident as they progress through school.
Sources: De Zonnewijzer official site
De Zonnewijzer is used by parents and children in Leidschendam who are seeking a Christian primary school that offers quality academic education combined with attention to social-emotional development and personal growth.
Sources: De Zonnewijzer official site
De Zonnewijzer scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Zonnewijzer has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 22/100 and thin schema.org structured data. In a live check (November 2026), Claude could not identify De Zonnewijzer from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Zonnewijzer: Denoyer-Geppert Science Company (60/100), Landesdenkmalpflege Baden-Württemberg (60/100), Diócesis de Caldas (60/100), Dungeons and Dragons Wiki (60/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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