Shop Hardware, Lumber & Building Supplies
Do it Best (doitbest.com) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among E-commerce brands, Other brands. Among 2261 E-commerce brands analyzed, Do it Best ranks in the 94th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 82/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 77/100, Brand Authority 77/100.
Do it Best is an American cooperative chain of hardware stores founded in 1945 and headquartered in Fort Wayne. It offers tools, supplies, appliances, lumber, and building materials to support DIY projects and home improvement. The brand serves DIY homeowners, contractors, and home improvement enthusiasts through both online shopping at doitbest.com and physical store locations, providing deals, rewards programs, and expert guides.
| Brand Name | Do it Best |
|---|---|
| Domain | doitbest.com |
| Industry | E-commerce, Other |
| Founded | 1945 |
| Headquarters | Fort Wayne |
| Main Competitors | The Home Depot (88/100), Lowe's (96/100), Ace Hardware, True Value, Menards |
Moz Domain Authority 79/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #39,853 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Do it Best has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Shop our tools, supplies, appliances, and more. You" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Do it Best scores 67/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Do it Best has a moderate AI-visibility profile at 67/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is trust (50/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #39,853 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Do it Best's main competitors include The Home Depot (88/100), Lowe's (96/100), Ace Hardware, True Value, Menards. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Do it Best official site
Do it Best and Lowe's are competitors in E-commerce. Brand Analyzer scores Do it Best at 83/100 and Lowe's at 96/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Do it Best official site
Do it Best offers a wide range of products including tools, supplies, appliances, lumber, hardware, and building materials. These product categories are designed to support DIY projects, home improvement, and construction needs. The brand also provides access to top brands through its online platform and store locations. Additional offerings include deals and a rewards program, along with expert guides to help customers select the right products and complete their projects successfully.
Sources: Do it Best official site
Popular alternatives to Do it Best include The Home Depot (88/100), Lowe's (96/100), Ace Hardware, True Value, Menards. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Do it Best official site
Do it Best is an American cooperative chain of hardware stores founded in 1945 and headquartered in Fort Wayne. It operates as a member-owned co-op that supplies hardware, tools, lumber, building materials, and appliances to consumers and contractors. The brand maintains both a physical retail presence through store locations and an online shopping platform at doitbest.com, serving a broad audience of DIY homeowners and home improvement enthusiasts.
Sources: Do it Best official site
Do it Best has moderate AI-search visibility, scoring 67/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 50, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Do it Best official site
Do it Best was founded in 1945. Do it Best operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Do it Best is headquartered in Fort Wayne. Do it Best operates in the E-commerce category.
Sources: Wikidata
Do it Best provides tools, supplies, appliances, lumber, and building materials to empower DIY projects and home improvement efforts. It operates through convenient online shopping and physical store locations, offering customers access to a wide selection of hardware and top brands. In addition to product sales, Do it Best offers deals, rewards programs, and expert guides to assist customers in completing home improvement projects effectively.
Sources: Do it Best official site
Do it Best scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Do it Best official site
Do it Best serves DIY homeowners, contractors, and home improvement enthusiasts. DIY homeowners use the brand for tools, supplies, and appliances needed for personal home projects. Contractors rely on Do it Best for building materials, lumber, and hardware required for professional construction and renovation work. Home improvement enthusiasts are drawn to the brand's wide product selection, deals, rewards programs, and expert guides that support a variety of project types and skill levels.
Sources: Do it Best official site
Do it Best is known for being an American cooperative chain of hardware stores that has served DIY homeowners and contractors since 1945. It is recognized for offering a wide selection of hardware, lumber, building supplies, and home improvement essentials. The brand is also noted for its rewards program, deals, and expert guides that help customers navigate home improvement and construction projects through both its physical store locations and online platform.
Sources: Do it Best official site
Do it Best can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Do it Best official site
Do it Best is popular among DIY homeowners, contractors, and home improvement enthusiasts due to its wide selection of hardware, lumber, tools, appliances, and building supplies. Its cooperative structure, combined with deals, rewards programs, and expert guides, provides added value to customers. The availability of both online shopping and physical store locations makes it a convenient option for those seeking home improvement essentials, contributing to its broad appeal across different types of customers.
Sources: Do it Best official site
Ranked closest to Do it Best: Darty (83/100), Creative Labs (83/100), Douglas (83/100), EDITED (83/100).
A step up - brands to learn from: Ulta Beauty (91/100), Skechers (91/100).
Category leader: Atom (97/100).