Douglas Brand Score: 83/100 — Strong Brand tier
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Douglas (douglas.nl) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands. Among 2145 E-commerce brands analyzed, Douglas ranks in the 95th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 75/100, AI Discoverability 72/100, Brand Authority 72/100.
Score breakdown — 7 dimensions
- Name Quality — 100/100
- Digital Presence — 82/100
- Visual Identity — 94/100
- Messaging Clarity — 95/100
- Trust Foundation — 75/100
- AI Discoverability — 72/100
- Brand Authority — 72/100
AI visibility
Douglas scores 64/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Visibility — 67/100
- Wikipedia presence — 40/40
- Wikidata entity — 17/25
- Web popularity (Tranco) — 10/20
- Reddit visibility — 0/15
Trust — 55/100
- Domain Authority — 15/30
- Backlink trust (spam score) — 10/10
- Schema.org structured data — 17/25
- Knowledge graph anchors (sameAs) — 9/15
- llms.txt convention — 0/10
- Reddit sentiment (heuristic) — 4/10
Recommendation likelihood — 71/100
- robots.txt AI bot permissions — 30/30
- Sitemap.xml presence — 10/10
- Help center / Docs hub — 10/15
- FAQ presence — 3/15
- Category-relative authority — 15/20
- Category leader signals — 3/10
Recommendations
- Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
Peer brands: Atom (97/100), Booking.com (97/100), LEGO (97/100), Logitech (97/100), Target (96/100).