UK's #1 payments provider
Dojo (dojo.tech) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Finance brands, Technology brands. Among 4768 Finance brands analyzed, Dojo ranks in the 75th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 96/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 74/100, AI Discoverability 85/100, Brand Authority 45/100.
Dojo is a UK-based payments company that provides card payment solutions for businesses. It offers connectivity and payment technology designed for in-person, online, and mobile transactions across various industries. Positioned as a leading UK payments provider, Dojo targets businesses of all sizes seeking dependable, scalable payment processing to reduce running costs and capture sales without disruption.
| Brand Name | Dojo |
|---|---|
| Domain | dojo.tech |
| Industry | Finance, Technology |
| Main Competitors | SumUp (92/100), Square (93/100), Zettle by PayPal (85/100), Worldpay (90/100), Paymentsense (76/100), Takepayments (82/100), Elavon (91/100), Barclaycard Payments (85/100) |
Moz Domain Authority 47/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #161,675 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Dojo appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "With reliable connectivity and smart payment tech, Dojo" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Dojo scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dojo has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #161,675 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Dojo from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Dojo?", Claude could identify the brand as of August 2026. Dojo is a UK payments company that provides card machines and payment terminals for businesses, along with online payment and business management tools. It rebranded from Paymentsense to Dojo and is known for serving small and medium-sized hospitality and retail businesses with f Best known for Card payment terminals for UK small businesses, especially in hospitality and retail.
When asked "Best brands similar to Dojo?", Claude would recommend Dojo as of August 2026. It's a well-known player in the UK card payments and POS terminal space, so it would come up naturally alongside competitors like SumUp, Square, or Zettle.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dojo's main competitors include SumUp (92/100), Square (93/100), Zettle by PayPal, Worldpay (90/100), Paymentsense (76/100). These companies compete in the Finance space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Dojo and Square are competitors in Finance. Brand Analyzer scores Dojo at 81/100 and Square at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Dojo include SumUp (92/100), Square (93/100), Zettle by PayPal, Worldpay (90/100), Paymentsense (76/100). Each is an established option in the Finance space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Dojo has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 61, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dojo official site
Dojo scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Dojo official site
Dojo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dojo official site
Dojo offers card payment solutions including in-person, online, and mobile payment processing technology. Its offerings are tailored to specific industries and designed to provide reliable connectivity, help businesses process payments at scale, and reduce operational costs associated with payment handling.
Sources: Dojo official site
Dojo is a UK payments company that provides card payment solutions for businesses. It focuses on delivering reliable connectivity and payment technology tailored to different industries, enabling merchants to accept in-person, online, and mobile payments.
Sources: Dojo official site
Dojo provides payment processing infrastructure and technology that allow UK businesses to accept in-person, online, and mobile card payments. Its services are designed to offer reliable connectivity and industry-specific payment tools that help businesses process transactions at scale while managing running costs.
Sources: Dojo official site
Dojo is used by UK businesses of all sizes, ranging from small merchants to large enterprises, that require dependable in-person, online, and mobile payment processing solutions.
Sources: Dojo official site
Ranked closest to Dojo: Docparser (81/100), Crossmint (81/100), DOKKA (81/100), Drivetrain (81/100).
A step up - brands to learn from: XM (91/100), WorldRemit (91/100).
Category leader: TradingView (97/100).