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DOLD (dold.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Technology brands, in the 78th percentile of 18299 Manufacturing brands.
DOLD, formally E. Dold & Söhne GmbH & Co. KG, is a German family-owned manufacturer specializing in components for safe automation, functional and electrical safety, and drive technology. The company develops, produces, and distributes safety switching devices and multifunctional safety systems worldwide, serving plant and machinery construction sectors. Positioned as one of Europe's leading providers in its field, DOLD combines decades of experience with tailored industry solutions for businesses requiring reliable automation and safety technology.
| Brand Name | DOLD |
|---|---|
| Domain | dold.com |
| Industry | Manufacturing, Technology |
| Main Competitors | Pilz (82/100), Schmersal (78/100), SICK AG (79/100), Rockwell Automation (87/100), Phoenix Contact (69/100), Eaton (81/100), ABB (87/100), Siemens (81/100) |
Moz Domain Authority 35/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,345,031 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
DOLD appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "DOLD ist einer der weltweit führenden Hersteller von Komponenten für die sichere Automation, Funktionale und Elektrische Sicherheit sowie Antriebstechnik." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on YouTube, LinkedIn, X (Twitter), Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DOLD?", Claude could identify the brand as of October 2026. DOLD (E. Dold & Söhne GmbH & Co. KG) is a German manufacturer specializing in safety switching devices, timer relays, and monitoring relays used in industrial automation and machine safety applications. Best known for Safety relays and timer relays for industrial machine safety systems.
When asked "Best brands similar to DOLD?", Claude would recommend DOLD as of October 2026. DOLD is a well-regarded name in industrial safety relays and automation components, so I'd mention it alongside brands like Pilz or Phoenix Contact for machine safety solutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DOLD's main competitors in Manufacturing: Pilz (82/100), Schmersal (78/100), SICK AG (79/100), Rockwell Automation (87/100), Phoenix Contact (69/100).
Sources: Brand Analyzer scan
DOLD offers components and solutions for safe automation, including monofunctional safety switching devices and multifunctional safety systems. Its product range covers functional safety, electrical safety, and drive technology, tailored to specific industry needs within plant and machinery construction.
Sources: DOLD official site
DOLD has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DOLD official site
DOLD develops, manufactures, and distributes components and complete solutions for safe automation used in plant and machinery construction. Its offerings range from monofunctional safety switching devices to multifunctional safety systems addressing functional and electrical safety as well as drive technology.
Sources: DOLD official site
DOLD scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: DOLD official site
DOLD is a German family-owned company, formally known as E. Dold & Söhne GmbH & Co. KG, that manufactures components for safe automation, functional and electrical safety, and drive technology.
Sources: DOLD official site
DOLD can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DOLD official site
DOLD's products are used by companies in plant and machinery construction and other industries that require safe automation solutions, safety switching devices, and drive technology.
Sources: DOLD official site
DOLD is known for being one of the world's leading manufacturers of safety switching devices and safety systems for industrial automation, serving as a long-established family business with a strong presence in the European machinery and plant engineering sector.
Sources: DOLD official site
DOLD scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DOLD has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,345,031 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify DOLD from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DOLD: Doğtaş (81/100), Docparser (81/100), DoorHan (81/100), Door-Stop (81/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.