Boeken, kantoorartikelen en cadeaus
Donner (donner.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Media & Entertainment brands, Other brands, in the 67th percentile of 11864 E-commerce brands.
Donner is a Dutch retailer offering an extensive assortment of books, office supplies, and gifts, available both online (donner.nl) and in physical stores. The company provides free gift wrapping and free shipping on orders over 15 euros. Donner combines a broad product range with personal service, in-store events, and author signing sessions, positioning itself as an accessible bookstore and gift shop that blends literary experience with convenient online shopping for a wide audience of book lovers, gift seekers, and office supply customers.
| Brand Name | Donner |
|---|---|
| Domain | donner.nl |
| Industry | E-commerce, Media & Entertainment |
| Main Competitors | Bol.com (90/100), Bruna (83/100), Libris (74/100), AKO, Blokker (84/100), Office Centre |
Moz Domain Authority 40/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #150,010 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Donner appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Een enorm assortiment boeken, kantoorartikelen en cadeaus. Gratis ingepakt en verzonden vanaf 15 Euro." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Donner?", Claude could identify the brand as of September 2026. Donner is a well-known Dutch bookstore chain, historically rooted in Rotterdam, that sells books both in physical shops and online via donner.nl. Best known for being one of the oldest and most iconic Dutch bookstores, especially its flagship store in Rotterdam.
When asked "Best brands similar to Donner?", Claude would recommend Donner as of September 2026. It's a recognizable and trusted name in the Dutch book retail space, so it fits naturally when discussing book-focused e-commerce brands in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Donner's main competitors in E-commerce: Bol.com (90/100), Bruna (83/100), Libris (74/100), Blokker (84/100).
Sources: Brand Analyzer scan
Donner has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 29, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Donner official site
Donner offers books, office supplies (kantoorartikelen), and gifts. Additional services include free gift wrapping and free shipping on orders over 15 euros, as well as in-store events and author signing sessions.
Sources: Donner official site
Donner scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Donner official site
Donner sells a wide assortment of books, office supplies, and gifts. It offers free gift wrapping and free shipping on orders over 15 euros, and organizes events and author signing sessions to enhance the shopping experience.
Sources: Donner official site
Donner can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Donner official site
Donner is used by book lovers, gift seekers, and customers looking for office supplies. Its audience spans a wide age range, from young to old, and includes both online shoppers and in-store customers.
Sources: Donner official site
Donner is a Dutch bookstore and gift shop chain that operates both online through donner.nl and via physical stores, offering books, office supplies, and gifts.
Sources: Donner official site
Donner is known for its extensive selection of books, gifts, and office supplies, as well as its free gift wrapping and free shipping service, and for hosting literary events and signing sessions.
Sources: Donner official site
Donner scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Donner has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (38/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #150,010 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Donner from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Donner: Donald Russell (81/100), Dollarama (81/100), DoorDash (81/100), DPD (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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