Ворота, роллеты и автоматика
DoorHan (doorhan.ru) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Technology brands, in the 67th percentile of 32150 Manufacturing brands.
DoorHan is a manufacturer founded in 1995 that produces gates, roller shutters, door and aluminum systems, loading equipment, automation, and modular structures across more than 10 product lines. It operates its own factories and a broad support network, offering a full product catalog, pricing, technical descriptions, and complex solutions for opening automation and protection. Its stated target audience includes private customers, construction and industrial companies, and partners requiring gates, automation, and modular construction solutions.
| Brand Name | DoorHan |
|---|---|
| Domain | doorhan.ru |
| Industry | Manufacturing, Real Estate |
| Founded | 1995 |
| Headquarters | Santa Monica |
| Main Competitors | Hörmann, Alutech (73/100), CAME (82/100), FAAC (87/100), Nice (87/100), ASSA ABLOY (80/100) |
Moz Domain Authority 38/100 vs category average 35 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #90,301 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "МК DoorHan работает более чем по 10 направлениям, предлагая различные виды ворот, роллет, дверных и алюминиевых систем, перегрузочного оборудования, автоматики и модульных конструк…" (Meta description: 38 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DoorHan?", Claude could identify the brand as of October 2026. DoorHan is a Russian manufacturer of doors, gates, automation systems, and related building products, including sectional garage doors, roller shutters, barriers, and gate automation equipment. Best known for Manufacturing sectional garage doors and gate automation systems in Russia.
When asked "Best brands similar to DoorHan?", Claude would recommend DoorHan as of October 2026. It's one of the largest and most recognized Russian brands for doors and gate automation, so it would come up for someone asking about major players in that market, especially in Russia and CIS countries.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DoorHan's main competitors in Manufacturing: Alutech (73/100), CAME (82/100), FAAC (87/100), Nice (87/100), ASSA ABLOY (80/100).
Sources: Brand Analyzer scan
DoorHan has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DoorHan official site
DoorHan was founded in 1995. DoorHan operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DoorHan is headquartered in Santa Monica. DoorHan operates in the Manufacturing category.
Sources: Wikidata
DoorHan scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DoorHan official site
DoorHan can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DoorHan official site
DoorHan offers gates, roller shutters, door systems, aluminum systems, loading/dock equipment, automation systems, and modular constructions. The company provides a product catalog, cost calculators, pricing and technical descriptions, and complex (bundled) solutions for opening automation and protection.
Sources: DoorHan official site
DoorHan manufactures and sells gates, roller shutters (roll-up doors), door and aluminum systems, loading/dock equipment, automation systems, and modular buildings. It provides a product catalog, order cost calculations, pricing, technical specifications, and complex (turnkey) solutions for opening automation and protection for both residential and industrial customers.
Sources: DoorHan official site
DoorHan scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DoorHan has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #90,301 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify DoorHan from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DoorHan: Donzi (78/100), Doncasters (78/100), Bobcat (78/100), AMCS (78/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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