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Swedoor (dooria.se) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Real Estate brands, Other brands, in the 5th percentile of 29824 Manufacturing brands.
Swedoor is a Swedish door manufacturer offering a comprehensive range of doors, from classic to modern designs, including digital lock solutions such as clever-line+. The company targets homeowners, builders, and architects in Sweden who require quality doors combining style, security, and innovation. Swedoor positions itself as a leading provider in the Swedish door market, covering traditional and cutting-edge product lines.
| Brand Name | Swedoor |
|---|---|
| Domain | dooria.se |
| Industry | Manufacturing, Real Estate |
| Main Competitors | Daloc (78/100), Diplomat Dörr, JELD-WEN (85/100), Allmoge Dörren, Svedex (76/100) |
Moz Domain Authority 24/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Denna webbplats använder cookies" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Swedoor?", Claude could identify the brand as of October 2026. Swedoor is a Swedish manufacturer of interior and exterior doors, one of the oldest and best known door brands in Sweden, now operating under the Dooria company together with the Allmoge brand. Best known for Being a leading Swedish manufacturer of interior and exterior wooden doors.
When asked "Best brands similar to Swedoor?", Claude would recommend Swedoor as of October 2026. It's a long established, widely recognized Swedish door brand that would naturally come up alongside other major Nordic door and window manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Swedoor's main competitors in Manufacturing: Daloc (78/100), JELD-WEN (85/100), Svedex (76/100).
Sources: Brand Analyzer scan
Swedoor has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 19, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Swedoor official site
Swedoor scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Swedoor official site
Swedoor can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Swedoor official site
Swedoor scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Swedoor has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 24/100 and thin schema.org structured data. In a live check, Claude could already identify Swedoor from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Swedoor: Don-Bur (57/100), domnick hunter (57/100), Door Superstore (57/100), Dycore (57/100).
A step up - brands to learn from: Ed. Züblin AG (71/100), Zoko Machinery Co., Limited (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.