Online-Parfümerie für Parfum & Kosmetik
DOUGLAS (douglas.at) earns a Brand Analyzer score of 79 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands. Among 2261 E-commerce brands analyzed, DOUGLAS ranks in the 89th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 75/100, AI Discoverability 72/100, Brand Authority 54/100.
DOUGLAS (douglas.at) is a premium online perfumery operating in Austria, offering beauty products from over 1,500 top brands. The platform specializes in fragrances, cosmetics, and beauty trends, providing free samples on orders from €10 and free shipping from €39.95. Orders are delivered within 2-4 working days, and products are presented in gift-ready packaging. DOUGLAS positions itself as a leading online destination for beauty enthusiasts seeking luxury fragrances and cosmetics.
| Brand Name | DOUGLAS |
|---|---|
| Domain | douglas.at |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Sephora (85/100), Notino (76/100), Flaconi, Parfumdreams (78/100), Müller, Marionnaud |
Moz Domain Authority 41/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #109,602 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
DOUGLAS appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Online-Parfümerie DOUGLAS ❤️ Beauty-Trends ❤️ Versandkostenfrei ab 39,95 € ✓ Gratis-Proben ab 10 € ✓ Bis zu 1.500 TOP-Marken ➽ DOUGLAS!" (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
DOUGLAS scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DOUGLAS has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #109,602 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DOUGLAS's main competitors include Sephora (85/100), Notino, Flaconi, Parfumdreams, Müller. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: DOUGLAS official site
DOUGLAS and Sephora are competitors in E-commerce. Brand Analyzer scores DOUGLAS at 79/100 and Sephora at 85/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: DOUGLAS official site
DOUGLAS offers perfumes, cosmetics, and a broad range of beauty products sourced from over 1,500 top brands. Product categories include fragrances, skincare, makeup, and gift sets. Services associated with purchases include free product samples on orders from €10, free shipping on orders from €39.95, beautifully packaged gift presentations, fast delivery within 2-4 working days, and exclusive deals available through the DOUGLAS app.
Sources: DOUGLAS official site
Popular alternatives to DOUGLAS include Sephora (85/100), Notino, Flaconi, Parfumdreams, Müller. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: DOUGLAS official site
DOUGLAS has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 52, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DOUGLAS official site
DOUGLAS operates an online platform through which customers can purchase perfumes, cosmetics, and a wide range of beauty products. It provides free samples on orders of €10 or more, free shipping on orders from €39.95, and delivers purchases within 2-4 working days. The platform also offers exclusive deals via its app and presents products in gift-ready packaging.
Sources: DOUGLAS official site
DOUGLAS is a premium online perfumery operating at douglas.at, serving the Austrian market. It positions itself as a leading online destination for beauty trends, luxury fragrances, and cosmetics. The platform carries products from over 1,500 top beauty brands and offers convenient online shopping with features such as free samples and free shipping above certain order thresholds.
Sources: DOUGLAS official site
DOUGLAS scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: DOUGLAS official site
DOUGLAS is known for being a leading online perfumery offering a broad assortment of over 1,500 top beauty brands. It is particularly recognized for its focus on premium fragrances and beauty trends, as well as customer-friendly benefits such as complimentary samples from €10 and free shipping from €39.95. The brand also emphasizes beautifully packaged gift sets and fast delivery.
Sources: DOUGLAS official site
DOUGLAS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DOUGLAS official site
DOUGLAS is used primarily by beauty enthusiasts who are interested in purchasing premium perfumes, cosmetics, and beauty products online. Its target audience includes individuals seeking a wide selection of top beauty brands, convenient online shopping with fast delivery, and value-added benefits such as free samples and gift-ready packaging. The platform is particularly suited to customers shopping for gifts or exploring current beauty trends.
Sources: DOUGLAS official site
DOUGLAS is popular among beauty enthusiasts due to its extensive catalog of over 1,500 top beauty brands, its accessible perks such as free samples on orders from €10 and free shipping from €39.95, and its focus on beauty trends and luxury fragrances. Exclusive app deals and gift-ready packaging further enhance its appeal as a convenient, premium online shopping destination for cosmetics and perfumes.
Sources: DOUGLAS official site
Ranked closest to DOUGLAS: Pilgrim (79/100), Discover Cars (79/100), DOUGLAS (79/100), Function of Beauty (79/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).