The fastest way to beauty
Notino (notino.com) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Healthcare brands. Among 2261 E-commerce brands analyzed, Notino ranks in the 84th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 50/100, Messaging Clarity 100/100, Trust Foundation 90/100, AI Discoverability 39/100, Brand Authority 43/100.
Notino is an online retailer based in Brno, Czech Republic, founded in 2006 and owned by Notino Limited. It specializes in selling perfumes, cosmetics, and health products to customers across Europe, offering a wide product selection combined with fast delivery and a convenient digital shopping experience. The company positions itself as a leading European online destination for beauty and fragrance products.
| Brand Name | Notino |
|---|---|
| Domain | notino.com |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2006 |
| Headquarters | Brno |
| Parent Company / Owner | Notino Limited |
| Main Competitors | Douglas (82/100), Sephora (85/100), Flaconi, Lookfantastic (79/100), Feelunique, Zalando |
Moz Domain Authority 52/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #39,603 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A world shop is on its way." (Meta description: 7 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Notino scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Notino has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #39,603 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Notino from memory (July 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked July 2026.
When asked "What is Notino?", Claude could identify the brand as of July 2026. Notino is a large European online retailer specializing in perfumes, cosmetics, and beauty products, operating in numerous countries across Europe with localized websites. Best known for Being one of Europe's biggest online perfume and cosmetics retailers.
When asked "Best brands similar to Notino?", Claude would recommend Notino as of July 2026. It's a well-known, widely used destination for buying perfumes and beauty products online in Europe, so it fits naturally in that conversation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Notino's main competitors include Douglas (82/100), Sephora (85/100), Flaconi, Lookfantastic (79/100), Feelunique. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Notino official site
Notino and Sephora are competitors in E-commerce. Brand Analyzer scores Notino at 76/100 and Sephora at 85/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Notino official site
Popular alternatives to Notino include Douglas (82/100), Sephora (85/100), Flaconi, Lookfantastic (79/100), Feelunique. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Notino official site
Notino has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 26, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Notino official site
Notino was founded in 2006. Notino operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Notino is headquartered in Brno. Notino operates in the E-commerce category.
Sources: Wikidata
Notino offers perfumes, cosmetics, and health products through its online platform, providing customers across Europe with a wide selection of beauty and fragrance items along with fast delivery services.
Sources: Notino official site
Notino scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Notino official site
Notino is an online retailer, headquartered in Brno, Czech Republic, that sells perfumes, cosmetics, and health products. Founded in 2006 and owned by Notino Limited, it operates as an e-commerce platform serving customers across Europe, positioning itself as a leading online destination for beauty and fragrance shopping.
Sources: Notino official site
Notino operates an e-commerce platform that sells fragrances, cosmetics, and health products online. It provides customers with access to a wide selection of items across multiple European countries, emphasizing fast delivery and a convenient digital shopping experience.
Sources: Notino official site
Notino can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Notino official site
Notino is owned by or part of Notino Limited. Notino operates in the E-commerce category.
Sources: Wikidata
Notino is known for being a large-scale online retailer of perfumes and cosmetics in Europe, offering a broad product range and fast delivery. It is positioned as a leading online destination for beauty and fragrance shopping across multiple countries.
Sources: Notino official site
Notino is used by beauty-conscious consumers across Europe who are looking for convenient online access to fragrances, cosmetics, and health products.
Sources: Notino official site
Ranked closest to Notino: Movement (76/100), MILLIONS (76/100), Packly (76/100), Papa & Barkley (76/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).