映画・ドラマ・アニメが見放題
Lemino (docomo.ne.jp) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Technology brands, in the 13th percentile of 16249 Media & Entertainment brands.
Lemino is a Japanese video streaming service operated by NTT DoCoMo, offering a wide range of content including movies, dramas, anime, music, and live videos. It provides original programming available for unlimited viewing, supports multiple devices, and allows offline downloads. New subscribers receive a free first month. The service aims to deliver an accessible and diverse entertainment experience to a broad audience of viewers in Japan.
| Brand Name | Lemino |
|---|---|
| Domain | docomo.ne.jp |
| Industry | Media & Entertainment, Technology |
| Founded | 2011 |
| Parent Company / Owner | NTT DoCoMo |
| Main Competitors | Netflix (93/100), Amazon Prime Video (88/100), U-NEXT, Hulu Japan (77/100), ABEMA (87/100), Disney+ (92/100), FOD (Fuji TV On Demand) |
Moz Domain Authority 92/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "新しい映像配信サービスLemino！映画やドラマ、アニメ、ライブ映像など多彩なジャンルが楽しめる！／オリジナル作品も見放題／初回初月無料／マルチデバイス対応／ダウンロード視聴可能／好きな作品と出会える機能がたくさん。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Lemino?", Claude could identify the brand as of August 2026. Lemino is a video streaming service in Japan operated by NTT Docomo, launched in 2023 as a successor and rebrand of the earlier dTV service, offering movies, dramas, anime, and original content on a subscription and pay-per-view basis. Best known for Being NTT Docomo's rebranded video streaming platform replacing dTV.
When asked "Best brands similar to Lemino?", Claude would recommend Lemino as of August 2026. It's a notable Japanese streaming service backed by a major telecom, so it's relevant when discussing streaming options in the Japanese market, though less globally known than Netflix or Amazon Prime Video.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lemino's main competitors in Media & Entertainment: Netflix (93/100), Amazon Prime Video (88/100), Hulu Japan (77/100), ABEMA (87/100), Disney+ (92/100).
Sources: Brand Analyzer scan
Lemino offers a video-on-demand streaming service covering multiple genres, including movies, dramas, anime, music performances, and live event footage. It also produces original content exclusive to the platform. Additional features include multi-device support, offline downloading for viewing without internet access, and a free first-month subscription for new users.
Sources: Lemino official site
Lemino has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 34, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lemino official site
Lemino was founded in 2011. Lemino operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lemino delivers video-on-demand streaming services, allowing users to watch movies, dramas, anime, music videos, and live event footage. It also produces original content available for unlimited viewing. The platform supports multiple devices and offers offline downloading for viewing without an internet connection, along with a free first month for new subscribers.
Sources: Lemino official site
Lemino scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lemino official site
Lemino is a Japanese video streaming service operated by NTT DoCoMo. Launched as part of DoCoMo's media offerings, it provides on-demand access to a variety of video content, including movies, dramas, anime, music, and live performances, along with original productions exclusive to the platform.
Sources: Lemino official site
Lemino can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lemino official site
Lemino is known for offering a broad mix of entertainment genres-movies, dramas, anime, music, and live videos-combined with original productions exclusive to the platform. It is also recognized for its multi-device support, offline download feature, and a free first-month trial for new users.
Sources: Lemino official site
Lemino is owned by or part of NTT DoCoMo. Lemino operates in the Media & Entertainment category.
Sources: Wikidata
Lemino scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lemino has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 92/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lemino from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
66 in September 2026, down from 83 in August 2026.
Ranked closest to Lemino: Doc88 (66/100), DMTrend (66/100), DoodStream (66/100), Google (66/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.