存款保障額80萬港元，人人存得安心
Dps.org (dps.org.hk) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, Government brands, in the 16th percentile of 14388 Finance brands.
Dps.org (dps.org.hk) is the official website of the Hong Kong Deposit Protection Board, a government-affiliated body that administers Hong Kong's Deposit Protection Scheme. It protects bank depositors by guaranteeing deposits up to HK$800,000 per depositor per bank in the event of a bank failure. The Board's mission is to safeguard the safety of deposits and strengthen public confidence in Hong Kong's banking system. It serves individual, corporate, and joint account holders with deposits at licensed banks in Hong Kong.
| Brand Name | Dps.org |
|---|---|
| Domain | dps.org.hk |
| Industry | Finance, Government |
| Founded | 1949 |
| Main Competitors | Federal Deposit Insurance Corporation (FDIC) (83/100), Canada Deposit Insurance Corporation (CDIC) (83/100), Financial Services Compensation Scheme (FSCS) (85/100), China Deposit Insurance Fund Management Co. / Deposit Insurance Fund Management Corporation, Central Deposit Insurance Corporation (Taiwan) |
Moz Domain Authority 37/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,081,624 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Dps.org appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "香港存款保障委員會 - 存款保障額80萬港元，人人存得安心" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ZH-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Dps.org?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Dps.org (dps.org.hk) as a specific finance company, likely because it's a small or regional entity with limited web presence in my training data.
When asked "Best brands similar to Dps.org?", Claude would not surface Dps.org as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dps.org's main competitors in Finance: Federal Deposit Insurance Corporation (FDIC) (83/100), Canada Deposit Insurance Corporation (CDIC) (83/100), Financial Services Compensation Scheme (FSCS) (85/100).
Sources: Brand Analyzer scan
Dps.org has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 36, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dps.org official site
Dps.org was founded in 1949. Dps.org operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dps.org scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Dps.org official site
Dps.org (dps.org.hk) is the official website of the Hong Kong Deposit Protection Board, the statutory body responsible for administering Hong Kong's Deposit Protection Scheme. This scheme guarantees bank deposits up to HK$800,000 per depositor per bank, protecting individuals, businesses, and joint account holders if a member bank fails. The Board operates under Hong Kong's financial regulatory framework to maintain stability and public confidence in the banking sector.
Sources: Dps.org official site
Dps.org manages Hong Kong's Deposit Protection Scheme, which protects depositors' funds held at licensed banks in Hong Kong. It sets and enforces the rules for deposit protection, ensures member banks comply with scheme requirements, and arranges compensation payouts to depositors-up to HK$800,000 per depositor per bank-if a bank becomes insolvent. The organization also conducts public education on deposit protection to build confidence in the banking system.
Sources: Dps.org official site
Dps.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dps.org official site
Dps.org's core service is Hong Kong's Deposit Protection Scheme, which provides compensation coverage of up to HK$800,000 per depositor per bank in the event a licensed bank fails. The organization also provides information and public education resources about how the scheme works, who is covered, and how to claim compensation, serving individuals, companies, and joint account holders with deposits at Hong Kong banks.
Sources: Dps.org official site
Dps.org is known for administering Hong Kong's Deposit Protection Scheme, which provides a guarantee of up to HK$800,000 per depositor per bank. This deposit insurance mechanism is designed to protect ordinary bank customers and maintain stability in the Hong Kong banking sector by ensuring depositors are compensated if a licensed bank fails.
Sources: Dps.org official site
Dps.org's protections and information are used by individuals, businesses, and joint account holders who hold deposits at licensed banks in Hong Kong. These depositors rely on the Deposit Protection Scheme administered by the Board to ensure their deposits-up to HK$800,000 per bank-are safeguarded in case of bank failure.
Sources: Dps.org official site
Dps.org scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dps.org has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,081,624 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Dps.org from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dps.org: Dovenmuehle (67/100), ザイFX！ (67/100), Diamond Trust Bank (67/100), Eastern Finance Association (67/100).
A step up - brands to learn from: ZT Corporate (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: Stripe (97/100).
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