Durham, Pittard, Spalding, Kaufman & Hollingsworth Brand Score: 69/100 - Developing tier

Strategic Litigation Support and Appeals

Durham, Pittard, Spalding, Kaufman & Hollingsworth (dpslawgroup.com) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Legal brands, in the 24th percentile of 5387 Legal brands.

AI Snapshot

Durham, Pittard, Spalding, Kaufman & Hollingsworth (DPSK&H) is a law firm providing appellate and strategic litigation support to trial lawyers. With 16 attorneys operating across Texas and New Mexico, the firm has contributed to over $1.6 billion in settlements by assisting litigation teams with personal injury and commercial litigation matters. The firm positions itself as an integrated appellate partner, offering specialized legal analysis and strategic support to strengthen trial and appellate outcomes for client litigation teams.

Key facts about Durham, Pittard, Spalding, Kaufman & Hollingsworth
Brand NameDurham, Pittard, Spalding, Kaufman & Hollingsworth
Domaindpslawgroup.com
IndustryLegal
Main CompetitorsAlexander Dubose & Jefferson LLP, Beck Redden LLP (54/100), Yetter Coleman LLP (73/100), Munck Wilson Mandala

Evidence

Moz Domain Authority 19/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Durham, Pittard, Spaulding, Kaufman and Hollingsworth provides appellate and strategic litigation support to trial lawyers. Our broad range of experience, knowledge, and attention…" (Meta description: 36 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Squarespace.

Social footprint: verified profiles on LinkedIn, Facebook, Instagram; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Durham, Pittard, Spalding, Kaufman & Hollingsworth?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Durham, Pittard, Spalding, Kaufman & Hollingsworth?", Claude could not identify the brand as of October 2026. I don't recognize this specific law firm, likely because it's a small or regional practice that isn't well represented in my training data.

When asked "Best brands similar to Durham, Pittard, Spalding, Kaufman & Hollingsworth?", Claude would not surface Durham, Pittard, Spalding, Kaufman & Hollingsworth as of October 2026. I can't vouch for or recommend a firm I have no verified information about.

People Also Ask About Durham, Pittard, Spalding, Kaufman & Hollingsworth

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Durham, Pittard, Spalding, Kaufman & Hollingsworth's main competitors?

Durham, Pittard, Spalding, Kaufman & Hollingsworth's main competitors in Legal: Beck Redden LLP (54/100), Yetter Coleman LLP (73/100).

Sources: Brand Analyzer scan

How visible is Durham, Pittard, Spalding, Kaufman & Hollingsworth in AI search?

Durham, Pittard, Spalding, Kaufman & Hollingsworth has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 28, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Durham, Pittard, Spalding, Kaufman & Hollingsworth official site

Does ChatGPT recommend Durham, Pittard, Spalding, Kaufman & Hollingsworth?

Durham, Pittard, Spalding, Kaufman & Hollingsworth scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Durham, Pittard, Spalding, Kaufman & Hollingsworth official site

What is Durham, Pittard, Spalding, Kaufman & Hollingsworth?

Durham, Pittard, Spalding, Kaufman & Hollingsworth (DPSK&H) is a law firm that provides appellate and strategic litigation support to trial lawyers, operating with 16 attorneys across Texas and New Mexico.

Sources: Durham, Pittard, Spalding, Kaufman & Hollingsworth official site

How can Durham, Pittard, Spalding, Kaufman & Hollingsworth improve its AI discoverability?

Durham, Pittard, Spalding, Kaufman & Hollingsworth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Durham, Pittard, Spalding, Kaufman & Hollingsworth official site

What products or services does Durham, Pittard, Spalding, Kaufman & Hollingsworth offer?

DPSK&H offers appellate litigation support and strategic litigation services for trial lawyers, including assistance with substantive legal issues in personal injury and commercial litigation cases.

Sources: Durham, Pittard, Spalding, Kaufman & Hollingsworth official site

Who uses Durham, Pittard, Spalding, Kaufman & Hollingsworth?

Trial lawyers and litigation teams handling personal injury and commercial litigation cases in Texas and New Mexico who need specialized appellate and strategic legal support use DPSK&H's services.

Sources: Durham, Pittard, Spalding, Kaufman & Hollingsworth official site

What is Durham, Pittard, Spalding, Kaufman & Hollingsworth known for?

DPSK&H is known for its appellate expertise and strategic litigation support, having contributed to case outcomes involving over $1.6 billion in settlements for trial teams handling personal injury and commercial litigation.

Sources: Durham, Pittard, Spalding, Kaufman & Hollingsworth official site

Recommendations

AI visibility

Durham, Pittard, Spalding, Kaufman & Hollingsworth scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Durham, Pittard, Spalding, Kaufman & Hollingsworth has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 19/100. In a live check (October 2026), Claude could not identify Durham, Pittard, Spalding, Kaufman & Hollingsworth from memory, confirming the gaps above.

Visibility - 0/100

Trust - 28/100

Recommendation likelihood - 42/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Durham, Pittard, Spalding, Kaufman & Hollingsworth: DiliTrust (69/100), DOBS (69/100), Disability Rights New York (DRNY) (69/100), Österreichische Datenschutzbehörde (69/100).

A step up - brands to learn from: Zacks, Freedman & Chernev (71/100), X-Ways Software Technology AG (71/100).

Category leader: Law.com (96/100).

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