Security-first diagramming for teams
draw.io (drawio.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, in the 72nd percentile of 36031 SaaS brands.
draw.io is a free, open source diagramming application founded in 2016, used by over 100 million users. It provides a diagram editor that allows teams and organizations to create and collaborate on diagrams while storing data in a location of their choosing, without the company having access to that data. The tool is positioned as a security-first, privacy-focused solution for businesses and technical professionals requiring collaborative diagramming with strong data control.
| Brand Name | draw.io |
|---|---|
| Domain | drawio.com |
| Industry | SaaS, Technology |
| Founded | 2016 |
| Main Competitors | Lucidchart (92/100), Miro (94/100), Microsoft Visio (87/100), Creately (93/100), SmartDraw (73/100), Gliffy (90/100), Figma (FigJam) (97/100) |
Moz Domain Authority 55/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,247 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
draw.io has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Free, open source diagramming application with 100M+ users. Store your data wherever you want-we can't access it." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on GitHub, X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is draw.io?", Claude could identify the brand as of September 2026. draw.io is a free diagramming tool used to create flowcharts, UML diagrams, network diagrams, org charts, and other visual diagrams, and it integrates with platforms like Confluence, Jira, Google Drive, and Microsoft Office. Best known for free, open-source-friendly diagramming tool widely used for flowcharts and technical diagrams, especially via its Confluence/Jira integration.
When asked "Best brands similar to draw.io?", Claude would recommend draw.io as of September 2026. It's one of the most widely used free diagramming tools, especially popular among developers and teams already using Atlassian products.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
draw.io's main competitors in SaaS: Lucidchart (92/100), Miro (94/100), Microsoft Visio (87/100), Creately (93/100), SmartDraw (73/100).
Sources: Brand Analyzer scan
draw.io has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 46, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: draw.io official site
draw.io was founded in 2016. draw.io operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
draw.io scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: draw.io official site
draw.io offers a diagram editor for creating diagrams such as flowcharts, org charts, and technical diagrams. The core product is a free, open source diagramming application that supports collaborative use by teams, with the distinguishing feature that data storage location is controlled entirely by the user rather than draw.io.
Sources: draw.io official site
draw.io is a free, open source diagramming application used to create flowcharts, diagrams, and visual documentation. Founded in 2016, it has grown to serve over 100 million users. It is categorized as a SaaS technology product aimed at teams and organizations needing collaborative diagramming tools.
Sources: draw.io official site
draw.io provides a diagram editor that allows individuals and teams to create, edit, and collaborate on diagrams such as flowcharts, org charts, and technical schematics. It lets users store their diagram data in a location of their own choosing-such as their own cloud storage or servers-rather than requiring data to be stored on draw.io's own systems, meaning the company itself cannot access user data.
Sources: draw.io official site
draw.io can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: draw.io official site
draw.io is known for being a free, open source diagramming tool with a large user base of over 100 million users. It is particularly recognized for its security and privacy-focused approach, allowing teams to store diagram data wherever they choose while ensuring draw.io cannot access that data.
Sources: draw.io official site
draw.io is used by teams and organizations, including businesses and technical professionals, who need secure, collaborative diagramming tools while retaining control over their own data. Its free and open source nature has contributed to a broad user base exceeding 100 million.
Sources: draw.io official site
draw.io is popular because it is free and open source, making it accessible to a wide range of users without licensing costs. Its security-first design, which prevents the company from accessing user data, appeals to organizations concerned about data privacy. Additionally, its flexibility in letting users store data wherever they choose, combined with its diagramming capabilities, has helped it attract over 100 million users among teams and technical professionals.
Sources: draw.io official site
draw.io scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
draw.io has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #48,247 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify draw.io from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to draw.io: Draftwise (81/100), DraftSight (81/100), DRB (81/100), Dr.Bill (81/100).
A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.