Beautiful illustrations, icons, and animations
DrawKit (drawkit.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, Marketing & Advertising brands, in the 52nd percentile of 36511 SaaS brands.
DrawKit is a design resource platform offering free and premium vector SVG illustrations, icons, 3D illustrations, animations, mockups, and Figma plugins. It provides hand-drawn 2D and 3D assets that require no attribution, aimed at designers, developers, and creators who need customizable visual content for websites, apps, and digital projects. DrawKit positions itself as an all-in-one creative resource library within the SaaS, technology, and marketing/advertising space.
| Brand Name | DrawKit |
|---|---|
| Domain | drawkit.com |
| Industry | SaaS, Technology |
| Main Competitors | unDraw (75/100), Storyset (75/100), Humaaans (66/100), Icons8 (88/100), Freepik (97/100), Blush (81/100), IconScout (65/100), Craftwork (83/100) |
Moz Domain Authority 42/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #953,722 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Free and premium vector SVG illustrations for you to use on your next project, no attribution required! Vector illustrations, icons, 3D illustrations, animation, mockups, Figma plu…" (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DrawKit?", Claude could identify the brand as of October 2026. DrawKit is a resource site offering hand-drawn illustration packs, icons, and graphics for designers and marketers to use in websites, apps, and presentations. It provides both free and premium illustration sets in formats like SVG, PNG, and Figma/Sketch files. Best known for Hand-drawn vector illustration packs for designers.
When asked "Best brands similar to DrawKit?", Claude would recommend DrawKit as of October 2026. It's a well-known resource among designers looking for customizable illustration assets, so it fits naturally in a discussion of illustration or design asset libraries.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DrawKit's main competitors in SaaS: unDraw (75/100), Storyset (75/100), Humaaans (66/100), Icons8 (88/100), Freepik (97/100).
Sources: Brand Analyzer scan
DrawKit offers free and premium vector SVG illustrations, hand-drawn 2D and 3D illustrations, icons, animations, mockups, and Figma plugins. These assets are designed to help users enhance websites, apps, and other digital projects without needing attribution.
Sources: DrawKit official site
DrawKit is a design resource platform that provides free and premium vector SVG illustrations, icons, 3D illustrations, animations, mockups, and design plugins for use in digital projects without requiring attribution.
Sources: DrawKit official site
DrawKit has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DrawKit official site
DrawKit creates and distributes a library of hand-drawn 2D and 3D illustrations, icons, animations, and mockups. It offers both free and premium assets, along with tools such as Figma plugins, that designers and developers can use to enhance websites, apps, and other digital products.
Sources: DrawKit official site
DrawKit scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DrawKit official site
DrawKit can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DrawKit official site
DrawKit is used by designers, developers, and other creators who need customizable illustrations, icons, and design assets for building websites, apps, and digital products.
Sources: DrawKit official site
DrawKit is known for its comprehensive library of hand-drawn vector illustrations and icons that can be used without attribution, along with additional assets like 3D illustrations, animations, mockups, and Figma plugins, all offered in one convenient platform for designers and developers.
Sources: DrawKit official site
DrawKit scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DrawKit has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #953,722 (Tranco), a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify DrawKit from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DrawKit: DQLab (77/100), Doxygen (77/100), DrivenData (77/100), Drivepoint (77/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.