Protecting displaced people worldwide
Danish Refugee Council (drc.ngo) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, in the 89th percentile of 7097 Non-profit brands.
Danish Refugee Council (DRC) is a private Danish humanitarian organisation founded in 1976 and headquartered in Copenhagen. It supports refugees and other displaced people worldwide through protection, advocacy, and long-term solutions. As one of the world's leading NGOs in its field, DRC combines emergency humanitarian response with sustainable recovery programs, working with displaced and vulnerable communities affected by conflict and disaster, as well as with donors, volunteers, and partners.
| Brand Name | Danish Refugee Council |
|---|---|
| Domain | drc.ngo |
| Industry | Non-profit, Government |
| Founded | 1976 |
| Headquarters | Copenhagen |
| Main Competitors | Norwegian Refugee Council (82/100), International Rescue Committee (88/100), UNHCR (76/100), Save the Children (83/100), Oxfam (92/100), CARE International (85/100), Mercy Corps (80/100) |
Moz Domain Authority 57/100 vs category average 52 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #159,487 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Danish Refugee Council has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Danish Refugee Council supports displaced people worldwide with protection, advocacy and long‑term solutions. Help us create safer, dignified futures." (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Danish Refugee Council?", Claude could identify the brand as of September 2026. Danish Refugee Council (DRC) is one of the world's largest humanitarian organizations focused on refugees and displaced people, providing emergency relief, protection services, and long-term support for durable solutions in conflict and displacement settings across the globe. Fou Best known for Providing humanitarian assistance and protection to refugees and internally displaced people worldwide.
When asked "Best brands similar to Danish Refugee Council?", Claude would recommend Danish Refugee Council as of September 2026. It's a major, well-respected international NGO in the refugee and displacement sector, so it would naturally come up alongside organizations like UNHCR, IRC, or NRC.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Danish Refugee Council's main competitors in Non-profit: Norwegian Refugee Council (82/100), International Rescue Committee (88/100), UNHCR (76/100), Save the Children (83/100), Oxfam (92/100).
Sources: Brand Analyzer scan
Danish Refugee Council (DRC) is a private Danish humanitarian organisation founded in 1976 and headquartered in Copenhagen. It is dedicated to supporting and protecting refugees and other displaced people worldwide.
Sources: Danish Refugee Council official site
Danish Refugee Council has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 46, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Danish Refugee Council official site
Danish Refugee Council was founded in 1976. Danish Refugee Council operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Danish Refugee Council is headquartered in Copenhagen. Danish Refugee Council operates in the Non-profit category.
Sources: Wikidata
DRC offers humanitarian protection services, emergency assistance, advocacy on behalf of displaced populations, and long-term recovery and development programs for refugees and internally displaced people.
Sources: Danish Refugee Council official site
Danish Refugee Council scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Danish Refugee Council official site
Danish Refugee Council can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Danish Refugee Council official site
DRC is known for being one of the world's leading NGOs focused exclusively on refugees and displaced populations, offering both immediate humanitarian assistance and long-term recovery and advocacy programs.
Sources: Danish Refugee Council official site
DRC's services are used by refugees, internally displaced people, and vulnerable communities affected by conflict and disaster worldwide. The organization also engages donors, volunteers, and partner organizations who support its humanitarian work.
Sources: Danish Refugee Council official site
Danish Refugee Council scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Danish Refugee Council has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #159,487 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Danish Refugee Council from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Danish Refugee Council: DONA International (85/100), DOAJ (Directory of Open Access Journals) (85/100), Ducks Unlimited (85/100), Duke University Press (85/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: PBS (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.