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D-reizen (dreizen.nl) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, E-commerce brands, in the 3rd percentile of 8784 Travel & Hospitality brands.
D-reizen is a Dutch travel agency founded in 1966 and headquartered in Hoofddorp. It helps travelers find and book vacation deals online without booking fees, while also offering personal advice through a network of more than 75 physical travel agencies. The company compares offers from various travel providers and positions itself as a reliable, affordable travel organization that combines online convenience with in-person service for Dutch consumers seeking budget-friendly, safe, and easy-to-book vacations.
| Brand Name | D-reizen |
|---|---|
| Domain | dreizen.nl |
| Industry | Travel & Hospitality, E-commerce |
| Founded | 1966 |
| Headquarters | Hoofddorp |
| Main Competitors | TUI (64/100), Corendon (82/100), Sunweb (87/100), Prijsvrij.nl (77/100), Vliegwinkel, Booking.com (90/100), Expedia (58/100) |
Moz Domain Authority 28/100 vs category average 45 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "[{"type":18,"value":"","customType":null},{"type":2,"value":"","customType":null},{"type":13,"value":"","customType":null},{"type":6,"value":"6\10","customType":null},{"type":7,"va…" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
D-reizen's main competitors in Travel & Hospitality: TUI (64/100), Corendon (82/100), Sunweb (87/100), Prijsvrij.nl (77/100), Booking.com (90/100).
Sources: Brand Analyzer scan
D-reizen has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 12, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: D-reizen official site
D-reizen was founded in 1966. D-reizen operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
D-reizen is headquartered in Hoofddorp. D-reizen operates in the Travel & Hospitality category.
Sources: Wikidata
D-reizen scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: D-reizen official site
D-reizen offers vacation booking services, including comparison of travel deals from various providers, online booking without additional booking fees, and in-person advisory and booking services through its network of more than 75 travel agencies located across the Netherlands.
Sources: D-reizen official site
D-reizen is a Dutch travel agency, founded in 1966 and headquartered in Hoofddorp, that operates both online and through a network of physical travel agencies. It belongs to the Travel & Hospitality and E-commerce categories, offering consumers a way to search, compare, and book vacations either digitally or with in-person assistance.
Sources: D-reizen official site
D-reizen helps travelers quickly find and book vacation deals without booking fees. It compares offers from multiple travel providers to find competitive prices and also provides personal advice and booking support through a network of more than 75 physical travel agencies across the Netherlands.
Sources: D-reizen official site
D-reizen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: D-reizen official site
D-reizen is known for offering online vacation bookings without the standard booking fee (valued at €34.50) and for comparing deals from various travel providers. It is also recognized for its extensive network of over 75 physical travel agencies, allowing customers to receive personal advice alongside online convenience.
Sources: D-reizen official site
D-reizen is used by Dutch consumers looking for affordable, safe, and easily bookable vacations. Its target audience includes people who prefer the convenience of online booking as well as those who value personal, in-person advice from a travel agency.
Sources: D-reizen official site
D-reizen scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
D-reizen has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to D-reizen: Departures (56/100), DMZKOREA Travel (56/100), 恒大集团 (Evergrande Group) (56/100), Eviation (56/100).
A step up - brands to learn from: Yellow Dog Software (71/100), WTS Travel (71/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.