Norwegian Radiation and Nuclear Safety Authority
DSA (dsa.no) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Healthcare brands, Energy & Utilities brands, in the 62nd percentile of 10598 Government brands.
DSA (Direktoratet for strålevern og atomsikkerhet) is Norway's national regulatory authority responsible for radiation protection and nuclear safety and security. It oversees activities involving radiation sources and nuclear materials to protect humans, animals, and the environment from harmful radiation effects. DSA serves as the trusted governmental body providing expertise, oversight, and public information on these specialized safety matters to Norwegian citizens, industry, healthcare providers, and other government agencies.
| Brand Name | DSA |
|---|---|
| Domain | dsa.no |
| Industry | Government, Healthcare |
| Founded | 1910 |
| Headquarters | Washington, D.C. |
| Main Competitors | Swedish Radiation Safety Authority (Strålsäkerhetsmyndigheten), Finnish Radiation and Nuclear Safety Authority (STUK) (72/100), UK Office for Nuclear Regulation (ONR) (84/100), U.S. Nuclear Regulatory Commission (NRC) (81/100), International Atomic Energy Agency (IAEA) (88/100), German Federal Office for Radiation Protection (BfS) (59/100) |
Moz Domain Authority 54/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Direktoratet for strålevern og atomsikkerhet (DSA)" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DSA's main competitors in Government: Finnish Radiation and Nuclear Safety Authority (STUK) (72/100), UK Office for Nuclear Regulation (ONR) (84/100), U.S. Nuclear Regulatory Commission (NRC) (81/100), International Atomic Energy Agency (IAEA) (88/100), German Federal Office for Radiation Protection (BfS) (59/100).
Sources: Brand Analyzer scan
DSA has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DSA official site
DSA was founded in 1910. DSA operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DSA is headquartered in Washington, D.C.. DSA operates in the Government category.
Sources: Wikidata
DSA scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DSA official site
DSA, or Direktoratet for strålevern og atomsikkerhet, is Norway's governmental regulatory authority for radiation protection and nuclear safety and security. It operates as the official national body responsible for overseeing and ensuring safe practices involving radiation sources and nuclear materials throughout Norway.
Sources: DSA official site
DSA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DSA official site
DSA regulates and oversees radiation protection and nuclear safety and security in Norway. It works to protect humans, animals, and the environment from harmful effects of radiation by setting standards, monitoring compliance, and providing expert guidance to industry, healthcare providers, and government agencies that work with radiation sources or nuclear materials.
Sources: DSA official site
DSA's work and services are used by Norwegian citizens, government agencies, industry professionals, healthcare providers, and organizations that work with radiation sources or nuclear materials.
Sources: DSA official site
DSA is known for being Norway's official authority on radiation protection and nuclear safety, providing regulatory oversight, expertise, and public information on these specialized and safety-critical topics.
Sources: DSA official site
DSA scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DSA has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DSA: DREDF (Disability Rights Education & Defense Fund) (77/100), Drammen kommune (77/100), Dufferin County (77/100), Dundee City Council (77/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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