London's 24/7 dining in the clouds
Duck & Waffle (duckandwaffle.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Travel & Hospitality brands, in the 65th percentile of 11641 Food & Beverage brands.
Duck & Waffle is a 24/7 restaurant located on the 40th floor of 110 Bishopsgate in London, offering creative British-inspired cuisine alongside panoramic views of the city skyline. It positions itself as London's premier always-open dining destination, catering to food enthusiasts, tourists, and locals seeking a unique dining experience for any occasion, at any hour, in a warm and lively atmosphere.
| Brand Name | Duck & Waffle |
|---|---|
| Domain | duckandwaffle.com |
| Industry | Food & Beverage, Travel & Hospitality |
| Headquarters | 110 Bishopsgate, London, UK |
| Main Competitors | Sushisamba London (81/100), Aqua Shard, Oblix (81/100), Galvin at Windows (55/100), Darwin Brasserie (Sky Garden) (85/100) |
Moz Domain Authority 58/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #455,796 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Duck & Waffle offers a 24/7 experience, celebrating the joy of delicious food & drink in a warm and buzzy atmosphere with breathtaking London views." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HO-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Duck & Waffle?", Claude could identify the brand as of October 2026. Duck & Waffle is a restaurant in London known for being open 24 hours, perched on the 40th floor of the Heron Tower in the City of London with panoramic views of the city skyline. It's famous for its signature dish combining crispy duck confit, a fried duck egg, and a waffle with Best known for Its signature duck confit and waffle dish served 24/7 with panoramic London skyline views.
When asked "Best brands similar to Duck & Waffle?", Claude would recommend Duck & Waffle as of October 2026. It's a well known, distinctive dining destination in London that stands out for its unique concept, views, and round-the-clock service, making it a natural recommendation for standout London restaurants.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Duck & Waffle's main competitors in Food & Beverage: Sushisamba London (81/100), Oblix (81/100), Galvin at Windows (55/100), Darwin Brasserie (Sky Garden) (85/100).
Sources: Brand Analyzer scan
Duck & Waffle offers a dining experience featuring creative British-inspired cuisine and drinks, available 24 hours a day, seven days a week. Its offerings are centered around food and beverage service in a setting that combines a lively atmosphere with panoramic views of London from the 40th floor of 110 Bishopsgate.
Sources: Duck & Waffle official site
Duck & Waffle is a restaurant located on the 40th floor of 110 Bishopsgate in London, operating 24 hours a day, seven days a week. It offers creative British-inspired cuisine paired with panoramic views of the London skyline, positioning itself as the city's premier always-open dining venue.
Sources: Duck & Waffle official site
Duck & Waffle has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 37, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Duck & Waffle official site
Duck & Waffle operates a continuously open restaurant in London, serving British-inspired food and drink at any hour. It provides dining for breakfast, lunch, dinner, and late-night occasions, combined with panoramic views from its high-rise location at 110 Bishopsgate.
Sources: Duck & Waffle official site
Duck & Waffle scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Duck & Waffle official site
Duck & Waffle is known for being open 24/7 and for its location on the 40th floor of 110 Bishopsgate, which offers breathtaking panoramic views of London. It is also recognized for its creative British-inspired menu and vibrant, buzzy atmosphere suited to any time of day or night.
Sources: Duck & Waffle official site
Duck & Waffle can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Duck & Waffle official site
Duck & Waffle is used by food enthusiasts, tourists, and London locals seeking a distinctive dining experience with panoramic city views. It caters to a range of occasions, including special celebrations, business events, and casual meals, available at any hour due to its 24/7 operation.
Sources: Duck & Waffle official site
Duck & Waffle is popular for its unique combination of round-the-clock availability and striking panoramic views from the 40th floor of 110 Bishopsgate in London. Its creative British-inspired menu and vibrant, warm atmosphere make it appealing for special occasions, business events, and casual visits at any hour, attracting tourists, locals, and food enthusiasts alike.
Sources: Duck & Waffle official site
Duck & Waffle scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Duck & Waffle has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #455,796 (Tranco), a Moz Domain Authority of 58/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Duck & Waffle from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Duck & Waffle: Dr. Loosen (78/100), Spindrift (78/100), Eatbook.sg (78/100), Eco-Products (78/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.