Spreading sunshine for generations
Duerr's (duerrs.co.uk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, in the 72nd percentile of 3414 Food & Beverage brands.
Duerr's is a UK-based food brand specializing in jams, marmalades, nut butters, and condiments. The company emphasizes generations of expertise and high-quality ingredients to produce staple products such as Seville Orange Marmalade and peanut butters. Positioned as a heritage British brand, Duerr's targets households and food lovers across the UK seeking quality breakfast spreads and condiments, aiming to bring everyday enjoyment through its product range.
| Brand Name | Duerr's |
|---|---|
| Domain | duerrs.co.uk |
| Industry | Food & Beverage |
| Founded | 2018 |
| Main Competitors | Bonne Maman, Robertson's, Hartley's, Frank Cooper's, Sun-Pat, Whole Earth, Meridian Foods, Colman's (79/100), Heinz |
Moz Domain Authority 38/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Duerr's has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To craft top-notch jams, marmalades, and spreads that bring a bit of sunshine to everyday moments." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Duerr's?", Claude could identify the brand as of September 2026. Duerr's is a British, family-owned food manufacturer based in Wythenshawe, Manchester, best known for jams, marmalades, honey, and peanut butter. It's one of the UK's oldest and largest preserve makers, supplying both retail brands and private label products to supermarkets. Best known for Making jams and marmalades, including holding a Guinness World Record for the world's most expensive marmalade.
When asked "Best brands similar to Duerr's?", Claude would recommend Duerr's as of September 2026. It's a well established and widely recognized UK brand in preserves, so it would naturally come up alongside brands like Hartley's or Bonne Maman.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Duerr's has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 41, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Duerr's official site
Duerr's was founded in 2018. Duerr's operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Duerr's scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Duerr's official site
Duerr's can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Duerr's official site
Duerr's offers a range of jams, marmalades (including Seville Orange Marmalade), peanut butters, and condiments aimed at UK households.
Sources: Duerr's official site
Duerr's is a British food brand that produces jams, marmalades, nut butters, and condiments. It is positioned as a heritage brand known for quality breakfast spreads sold in the UK.
Sources: Duerr's official site
Duerr's crafts jams, marmalades, and spreads, including products like Seville Orange Marmalade and peanut butters, aiming to bring quality and enjoyment to everyday meals for UK households.
Sources: Duerr's official site
Duerr's scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Duerr's has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (61/100) and its weakest is trust (41/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Duerr's from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Duerr's: DRINKS (81/100), DoorDash (81/100), Duvel (81/100), Earth's Best (81/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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