Protect what matters most
Duncan Cotterill (duncancotterill.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 51st percentile of 1710 Legal brands.
Duncan Cotterill is a New Zealand full-service law firm founded in 1857 and headquartered in Christchurch. It provides legal expertise across multiple sectors, including agribusiness, finance, and corporate law, to businesses and individuals throughout New Zealand. The firm operates from several regional offices including Auckland, Wellington, Nelson, Blenheim, Christchurch and Queenstown, positioning itself as an experienced and enterprising legal services provider with a strong nationwide presence.
| Brand Name | Duncan Cotterill |
|---|---|
| Domain | duncancotterill.com |
| Industry | Legal |
| Founded | 1857 |
| Headquarters | Christchurch Central City |
| Main Competitors | Russell McVeagh (67/100), Chapman Tripp, Bell Gully, Simpson Grierson, Buddle Findlay, Anderson Lloyd, MinterEllisonRuddWatts |
Moz Domain Authority 34/100 vs category average 37 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,242,833 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "An experienced and enterprising full-service law firm with lawyers located in Auckland, Wellington, Nelson, Blenheim, Christchurch and Queenstown." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Duncan Cotterill?", Claude could identify the brand as of September 2026. Duncan Cotterill is a large New Zealand law firm with offices across the country, including Christchurch, Auckland, Wellington, and Nelson, offering services spanning corporate, property, litigation, and private client work. Best known for Being one of New Zealand's larger full-service law firms with a strong South Island heritage.
When asked "Best brands similar to Duncan Cotterill?", Claude would recommend Duncan Cotterill as of September 2026. It's a well established and sizeable New Zealand law firm, so it would naturally come up alongside other major NZ legal firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Duncan Cotterill is a New Zealand full-service law firm founded in 1857 and headquartered in Christchurch. It operates offices in multiple locations across the country, including Auckland, Wellington, Nelson, Blenheim, Christchurch and Queenstown, providing legal services to businesses and individuals.
Sources: Duncan Cotterill official site
Duncan Cotterill has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 42, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Duncan Cotterill official site
Duncan Cotterill was founded in 1857. Duncan Cotterill operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Duncan Cotterill is headquartered in Christchurch Central City. Duncan Cotterill operates in the Legal category.
Sources: Wikidata
Duncan Cotterill provides full-service legal expertise to New Zealand businesses and individuals across various sectors, including agribusiness, finance, and corporate industries. The firm offers comprehensive legal support tailored to both commercial and personal client needs, drawing on its regional presence across multiple New Zealand cities.
Sources: Duncan Cotterill official site
Duncan Cotterill scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Duncan Cotterill official site
Duncan Cotterill offers full-service legal expertise across multiple sectors, including agribusiness, finance, and corporate law. As a full-service law firm, it provides legal support to both businesses and individuals throughout New Zealand from its offices in Auckland, Wellington, Nelson, Blenheim, Christchurch and Queenstown.
Sources: Duncan Cotterill official site
Duncan Cotterill can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Duncan Cotterill official site
Duncan Cotterill is known for being a long-established, full-service New Zealand law firm with a broad regional presence, operating from Auckland, Wellington, Nelson, Blenheim, Christchurch and Queenstown. It is recognized for serving a wide range of sectors, including agribusiness, finance, and corporate clients, and for its history dating back to 1857.
Sources: Duncan Cotterill official site
Duncan Cotterill serves New Zealand businesses and individuals across various industries, including agribusiness, finance, and corporate sectors. Its client base includes enterprising businesses and individuals seeking comprehensive legal expertise across the country.
Sources: Duncan Cotterill official site
Duncan Cotterill scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Duncan Cotterill has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,242,833 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Duncan Cotterill from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Duncan Cotterill: DIRO (75/100), Creative Zone (75/100), Election Law Blog (75/100), EqualWeb (75/100).
A step up - brands to learn from: Wipfli (81/100), Isaacs & Isaacs (81/100).
Category leader: Law.com (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.