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Duncan Lewis Solicitors (duncanlewis.co.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 65th percentile of 4210 Legal brands.
Duncan Lewis Solicitors is a UK-based national law firm offering expert legal advice across 25 areas of law. The firm holds accreditations in quality, data protection, and cyber security, and positions itself as award-winning and nationally recognized. It serves individuals and organizations across the UK seeking professional legal advice and representation across a wide range of practice areas.
| Brand Name | Duncan Lewis Solicitors |
|---|---|
| Domain | duncanlewis.co.uk |
| Industry | Legal |
| Main Competitors | Irwin Mitchell (84/100), Slater and Gordon (79/100), Leigh Day (88/100), DWF Group (82/100), Simpson Millar (81/100), Wilson Solicitors LLP |
Moz Domain Authority 46/100 vs category average 39 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Duncan Lewis Solicitors is an award-winning national law firm providing expert legal advice across 25 areas of law. Contact our experienced lawyers today." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), YouTube, Facebook, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Duncan Lewis Solicitors?", Claude could identify the brand as of October 2026. Duncan Lewis is one of the largest legal aid law firms in England and Wales, headquartered in London, offering services across areas like immigration, family law, crime, mental health, and housing. Best known for Being one of the UK's biggest legal aid providers, particularly for immigration and asylum cases.
When asked "Best brands similar to Duncan Lewis Solicitors?", Claude would recommend Duncan Lewis Solicitors as of October 2026. It's a well-known name in UK legal aid circles, especially for immigration and asylum law, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Duncan Lewis Solicitors's main competitors in Legal: Irwin Mitchell (84/100), Slater and Gordon (79/100), Leigh Day (88/100), DWF Group (82/100), Simpson Millar (81/100).
Sources: Brand Analyzer scan
Duncan Lewis Solicitors has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Duncan Lewis Solicitors scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Duncan Lewis Solicitors is an award-winning national law firm based in the UK that provides expert legal advice and representation across 25 areas of law. It serves both individuals and organizations throughout the United Kingdom.
Duncan Lewis Solicitors can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Duncan Lewis Solicitors is known for being a nationally recognized, award-winning law firm with broad legal expertise spanning 25 areas of law. It is also recognized for industry accreditations in quality, data protection, and cyber security standards.
Duncan Lewis Solicitors is used by individuals and organizations across the UK who require professional legal advice and representation across a variety of practice areas.
Duncan Lewis Solicitors scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Duncan Lewis Solicitors has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Duncan Lewis Solicitors from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Duncan Lewis Solicitors: Dolan Law Firm (78/100), DocSpring (78/100), Davies Ward Phillips & Vineberg LLP (78/100), U.S. Equal Employment Opportunity Commission (78/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.