Make Your Home Simply Supreme
Dura Supreme Cabinetry (durasupreme.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Other brands, in the 72nd percentile of 30556 Manufacturing brands.
Dura Supreme Cabinetry is a manufacturer of custom cabinetry for kitchens, bathrooms, and other living spaces. The company offers a wide range of customizable cabinet styles, door designs, and finishes intended to serve homeowners, interior designers, and contractors involved in remodeling or new construction projects. Positioned as a premium brand, Dura Supreme emphasizes durable craftsmanship and design versatility, aiming to enhance the functionality and appearance of residential spaces through personalized cabinetry solutions.
| Brand Name | Dura Supreme Cabinetry |
|---|---|
| Domain | durasupreme.com |
| Industry | Manufacturing, Real Estate |
| Main Competitors | KraftMaid (79/100), Merillat (76/100), Wellborn Cabinet (84/100), Medallion Cabinetry (73/100), Kitchen Craft Cabinetry (82/100), Bertch Cabinet Manufacturing (78/100), Showplace Cabinetry (76/100) |
Moz Domain Authority 46/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,047,860 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Dura Supreme Cabinetry crafts beautiful custom cabinets for kitchens, bathrooms, and more. Check out our designs, door styles, and finishes!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), YouTube, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Dura Supreme Cabinetry?", Claude could identify the brand as of September 2026. Dura Supreme Cabinetry is a Minnesota-based manufacturer of semi-custom and custom cabinetry for kitchens, baths, and other home spaces, sold through a network of independent dealers and designers across the US. Best known for High-quality semi-custom cabinetry with a wide range of styles, finishes, and customization options for residential remodeling and new construction.
When asked "Best brands similar to Dura Supreme Cabinetry?", Claude would recommend Dura Supreme Cabinetry as of September 2026. It's a well-regarded name in the semi-custom cabinetry market known for quality construction and design flexibility, so it fits naturally alongside other respected cabinetry brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dura Supreme Cabinetry's main competitors in Manufacturing: KraftMaid (79/100), Merillat (76/100), Wellborn Cabinet (84/100), Medallion Cabinetry (73/100), Kitchen Craft Cabinetry (82/100).
Sources: Brand Analyzer scan
Dura Supreme Cabinetry has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 46, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dura Supreme Cabinetry official site
Dura Supreme Cabinetry offers custom cabinetry for kitchens, bathrooms, and other living spaces, including a variety of door styles, finishes, and design configurations tailored to individual project needs.
Sources: Dura Supreme Cabinetry official site
Dura Supreme Cabinetry scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Dura Supreme Cabinetry official site
Dura Supreme Cabinetry is a manufacturer of custom cabinetry designed for kitchens, bathrooms, and other areas of the home. It positions itself as a premium provider of durable, high-quality cabinetry with a wide range of customizable styles and finishes.
Sources: Dura Supreme Cabinetry official site
Dura Supreme Cabinetry can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dura Supreme Cabinetry official site
Dura Supreme Cabinetry is used by homeowners, interior designers, and contractors involved in kitchen and bathroom remodeling or new home construction projects who seek high-quality, customizable cabinetry.
Sources: Dura Supreme Cabinetry official site
Dura Supreme Cabinetry is known for its durable craftsmanship and wide range of customizable cabinetry styles, finishes, and designs, positioning itself as a premium option in the custom cabinetry industry.
Sources: Dura Supreme Cabinetry official site
Dura Supreme Cabinetry scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dura Supreme Cabinetry has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,047,860 (Tranco), a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Dura Supreme Cabinetry from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dura Supreme Cabinetry: Dura-Ramp (79/100), DuraMax (79/100), Duscholux (79/100), DwyerOmega (79/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.