Vergleichen. Wechseln. Sparen.
durchblicker (durchblicker.at) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Telecommunications brands, Energy & Utilities brands, in the 34th percentile of 13311 Finance brands.
durchblicker is an Austrian online comparison portal founded in 2010 and headquartered in Vienna. It enables consumers to compare and switch providers across insurance, energy (electricity and gas), telecommunications (mobile and internet), credit, and savings/banking products. The platform works with more than 150 providers and offers individual consultation to help users find and switch to more favorable rate plans, aiming to reduce household fixed costs.
| Brand Name | durchblicker |
|---|---|
| Domain | durchblicker.at |
| Industry | Finance, Telecommunications |
| Founded | 2010 |
| Headquarters | Vienna |
| Main Competitors | Check24 (85/100), Verivox (78/100), Tarife.at |
Moz Domain Authority 40/100 vs category average 40 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Jetzt online vergleichen & abschließen. Sparen Sie mit den Vergleichsrechnern für Versicherungen, Strom & Gas, Handytarif & Internet, Kredit, Sparen & Konto." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is durchblicker?", Claude could identify the brand as of October 2026. Durchblicker.at is an Austrian online comparison platform that lets consumers compare and switch providers for insurance, energy, telecom, and banking products like loans and credit cards. Best known for being one of Austria's leading online comparison portals for insurance and utility tariffs.
When asked "Best brands similar to durchblicker?", Claude would recommend durchblicker as of October 2026. It's a well-established and widely used comparison site in Austria, so it would naturally come up for users looking for similar price comparison services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
durchblicker's main competitors in Finance: Check24 (85/100), Verivox (78/100).
Sources: Brand Analyzer scan
durchblicker offers comparison services for insurance, electricity and gas tariffs, mobile phone and internet plans, credit products, and savings and checking accounts. Users can compare offers from over 150 providers and receive individual consultation to assist with switching.
Sources: durchblicker official site
durchblicker is an Austrian online comparison portal, founded in 2010 and based in Vienna, that allows consumers to compare and switch providers of insurance, energy, telecommunications, credit, and savings/banking products.
Sources: durchblicker official site
durchblicker has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 49, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: durchblicker official site
durchblicker was founded in 2010. durchblicker operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
durchblicker is headquartered in Vienna. durchblicker operates in the Finance category.
Sources: Wikidata
durchblicker operates comparison calculators that let users compare rates from more than 150 providers across insurance, electricity and gas, mobile and internet tariffs, credit, and savings/checking accounts. It also offers individual consultation to help customers select and switch to a more favorable provider.
Sources: durchblicker official site
durchblicker scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: durchblicker official site
durchblicker can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: durchblicker official site
durchblicker is known as Austria's comparison platform for household fixed costs, particularly for its online calculators covering insurance, energy, telecom, and financial products, combined with personal advisory support for switching providers.
Sources: durchblicker official site
durchblicker is used by cost-conscious consumers and households in Austria who want to reduce their recurring expenses on insurance, energy, telecommunications, and financial services by comparing and switching providers.
Sources: durchblicker official site
durchblicker scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
durchblicker has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify durchblicker from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to durchblicker: DAE (Dubai Aerospace Enterprise) (73/100), Dolyame (73/100), Earlytrade (73/100), European Banking Federation (EBF) (73/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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