ダスキン (Duskin) Brand Score: 57/100 - Developing tier

暮らしの中にキレイをお届け

ダスキン (Duskin) (duskin.jp) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, Real Estate brands, in the 10th percentile of 39401 Other brands.

AI Snapshot

ダスキン (Duskin) is a お掃除用品・お掃除サービスのことならダスキン。マット、モップなどのお掃除用品をはじめ、ハウスクリーニング・家事代行・害虫獣駆除・庭木のお手入れサービスなど、ダスキンが暮らしの中の「キレイ」をご提案します。. It was founded in 1963. It is headquartered in Osaka Prefecture. お掃除用品やお掃除サービスを通じて、暮らしの中に「キレイ」を提案し続ける。.

Key facts about ダスキン (Duskin)
Brand Nameダスキン (Duskin)
Domainduskin.jp
IndustryOther, Real Estate
Founded1963
HeadquartersOsaka Prefecture
Main Competitorsおそうじ本舗, ベアーズ, カジタク (75/100), タスカジ (71/100), サニックス, アサンテ (59/100), CaSy (75/100)

Evidence

Moz Domain Authority 46/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #103,199 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "お掃除用品・お掃除サービスのことならダスキン。マット、モップなどのお掃除用品をはじめ、ハウスクリーニング・家事代行・害虫獣駆除・庭木のお手入れサービスなど、ダスキンが暮らしの中の「キレイ」をご提案します。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know ダスキン (Duskin)?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is ダスキン (Duskin)?", Claude could identify the brand as of October 2026. Duskin is a major Japanese franchise company founded in 1963, best known for cleaning products and services like dust mops and mats rented to homes and businesses, as well as pest control services and its Mister Donut franchise chain in Japan. Best known for rental cleaning mats and dust mops, plus operating the Mister Donut franchise in Japan.

When asked "Best brands similar to ダスキン (Duskin)?", Claude would recommend ダスキン (Duskin) as of October 2026. It's one of the most recognizable names in Japan for cleaning rental services and franchising, so it would naturally come up alongside similar service and franchise companies.

People Also Ask About ダスキン (Duskin)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are ダスキン (Duskin)'s main competitors?

ダスキン (Duskin)'s main competitors in Other: カジタク (75/100), タスカジ (71/100), アサンテ (59/100), CaSy (75/100).

Sources: Brand Analyzer scan

What products or services does ダスキン (Duskin) offer?

ダスキンは、マットやモップなどの清掃用品のレンタル・販売、ハウスクリーニング、家事代行サービス、害虫獣駆除サービス、庭木のお手入れサービスを提供している。

Sources: ダスキン (Duskin) official site

What is ダスキン (Duskin)?

ダスキンは1963年に設立され、大阪府に本社を置く日本の清掃用品・清掃サービスの総合ブランドである。家庭用・事業所用の両方に対応する清掃関連サービスを幅広く展開している。

Sources: ダスキン (Duskin) official site

When was ダスキン (Duskin) founded?

ダスキン (Duskin) was founded in 1963. ダスキン (Duskin) operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is ダスキン (Duskin) headquartered?

ダスキン (Duskin) is headquartered in Osaka Prefecture. ダスキン (Duskin) operates in the Other category.

Sources: Wikidata

What does ダスキン (Duskin) do?

ダスキンはマットやモップなどの清掃用品のレンタル・販売を行うほか、ハウスクリーニング、家事代行、害虫獣駆除、庭木のお手入れといった清掃関連サービスをワンストップで提供する。

Sources: ダスキン (Duskin) official site

Does ChatGPT recommend ダスキン (Duskin)?

ダスキン (Duskin) scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.

Sources: ダスキン (Duskin) official site

How can ダスキン (Duskin) improve its AI discoverability?

ダスキン (Duskin) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: ダスキン (Duskin) official site

What is ダスキン (Duskin) known for?

ダスキンは、マットやモップのレンタル・販売サービス、およびハウスクリーニングや害虫駆除などの清掃関連サービスを幅広く手がける総合ブランドとして知られている。

Sources: ダスキン (Duskin) official site

Who uses ダスキン (Duskin)?

ダスキンのサービスは、清潔な住環境を求める個人家庭、および清潔なオフィス環境を求める事業所の顧客に利用されている。

Sources: ダスキン (Duskin) official site

Recommendations

AI visibility

ダスキン (Duskin) scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

ダスキン (Duskin) has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #103,199 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ダスキン (Duskin) from memory (October 2026) - a sign these signals are paying off.

Visibility - 28/100

Trust - 43/100

Recommendation likelihood - 62/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to ダスキン (Duskin): Dubai Insurance (57/100), Defense Threat Reduction Agency (DTRA) (57/100), Dycore (57/100), DZnow (57/100).

A step up - brands to learn from: Ed. Züblin AG (71/100), Zone.college (71/100).

Category leader: Accenture (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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