Toujours le prix le plus bas
E.Leclerc (e-leclerc.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Food & Beverage brands, Other brands, in the 72nd percentile of 11733 E-commerce brands.
E.Leclerc is a French supermarket chain founded in 1949 and headquartered in Ivry-sur-Seine. It operates as a cooperative of independent retailers, offering groceries, fuel, and general merchandise at competitively low prices. Leveraging collective purchasing power combined with local, independent store ownership, E.Leclerc positions itself as a price leader in French retail, serving everyday consumers and families across France and other European countries.
| Brand Name | E.Leclerc |
|---|---|
| Domain | e-leclerc.com |
| Industry | E-commerce, Food & Beverage |
| Founded | 1949 |
| Headquarters | Ivry-sur-Seine |
| Main Competitors | Carrefour (84/100), Auchan (64/100), Intermarché (72/100), Système U (76/100), Casino (83/100), Lidl (90/100), Aldi (73/100) |
Moz Domain Authority 68/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #158,027 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
E.Leclerc has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To help consumers get the best prices and quality on everyday products through a cooperative retail model." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is E.Leclerc?", Claude could identify the brand as of September 2026. E.Leclerc is a major French retail group operating hypermarkets and supermarkets across France and parts of Europe, and it also runs a large e-commerce operation covering groceries, electronics, and other consumer goods. Best known for Being one of France's largest hypermarket chains known for low prices and a strong cooperative business model owned by independent operators.
When asked "Best brands similar to E.Leclerc?", Claude would recommend E.Leclerc as of September 2026. It's a well-known, large-scale retailer with a solid online presence, so it's relevant when discussing major European e-commerce and grocery retail players.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
E.Leclerc's main competitors in E-commerce: Carrefour (84/100), Auchan (64/100), Intermarché (72/100), Système U (76/100), Casino (83/100).
Sources: Brand Analyzer scan
E.Leclerc offers a wide range of everyday products including groceries, fuel, and general merchandise, sold through its supermarket and hypermarket network across France and other European countries.
Sources: E.Leclerc official site
E.Leclerc is a French supermarket chain founded in 1949, structured as a cooperative of independent retailers. It is headquartered in Ivry-sur-Seine and operates stores across France and other European countries, selling groceries, fuel, and general merchandise.
Sources: E.Leclerc official site
E.Leclerc has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 34, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: E.Leclerc official site
E.Leclerc was founded in 1949. E.Leclerc operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
E.Leclerc is headquartered in Ivry-sur-Seine. E.Leclerc operates in the E-commerce category.
Sources: Wikidata
E.Leclerc operates a network of retail stores selling everyday goods, including groceries, fuel, and general merchandise. As a cooperative, it combines the purchasing power of independently owned stores to negotiate lower prices, which it passes on to consumers through its supermarket and hypermarket format.
Sources: E.Leclerc official site
E.Leclerc scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: E.Leclerc official site
E.Leclerc is known for being a price leader in French retail, offering low prices on everyday products through the collective purchasing power of its cooperative model, while allowing individual stores to remain under local, independent ownership.
Sources: E.Leclerc official site
E.Leclerc can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: E.Leclerc official site
E.Leclerc is used by everyday consumers and families in France and other European countries who are looking for affordable groceries, fuel, and general merchandise.
Sources: E.Leclerc official site
E.Leclerc is popular because it positions itself as a price leader, using the combined purchasing power of its cooperative network of independent retailers to offer consistently low prices on groceries, fuel, and general merchandise, appealing to everyday families and value-conscious shoppers.
Sources: E.Leclerc official site
E.Leclerc scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
E.Leclerc has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #158,027 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify E.Leclerc from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to E.Leclerc: ElasticRun (82/100), EazyDiner (82/100), Elevated Faith (82/100), e.l.f. Cosmetics (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.