Expert care for dry skin
E45 (e45.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, in the 54th percentile of 14290 Healthcare brands.
E45 is a skincare brand that provides dermatologically-tested products designed to relieve and protect dry, sensitive skin. Its range includes moisturizers and emollients formulated for individuals and families seeking clinically proven, dermatologist-recommended solutions for skin irritation and dryness. The brand positions itself as a trusted name in skincare, emphasizing scientific testing and suitability for all ages. E45 operates an e-commerce presence alongside its healthcare-focused product category, targeting consumers who prioritize reliable, evidence-based skincare for chronic or occasional dry and sensitive skin conditions.
| Brand Name | E45 |
|---|---|
| Domain | e45.com |
| Industry | Healthcare, E-commerce |
| Main Competitors | Aveeno (77/100), Eucerin (83/100), CeraVe (78/100), Cetaphil (77/100), La Roche-Posay (72/100), Nivea (84/100), Oilatum |
Moz Domain Authority 37/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,223,842 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide effective, dermatologically-tested skincare solutions that relieve and protect dry, sensitive skin." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is E45?", Claude could identify the brand as of October 2026. E45 is a well-known British skincare brand specializing in emollient creams and lotions for dry, sensitive, and eczema-prone skin, sold widely in UK pharmacies. Best known for its dermatologically-approved E45 Cream for dry and sensitive skin.
When asked "Best brands similar to E45?", Claude would recommend E45 as of October 2026. It's a long-established, trusted brand in the UK for everyday moisturizing and managing dry skin conditions like eczema.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
E45's main competitors in Healthcare: Aveeno (77/100), Eucerin (83/100), CeraVe (78/100), Cetaphil (77/100), La Roche-Posay (72/100).
Sources: Brand Analyzer scan
E45 has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 39, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: E45 official site
E45 scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: E45 official site
E45 is a skincare brand specializing in dermatologically-tested products formulated to relieve and protect dry and sensitive skin. It offers moisturizers and related skincare solutions aimed at individuals and families dealing with skin dryness, irritation, or sensitivity. The brand emphasizes clinical testing and dermatologist recommendations as the basis for its product formulations, positioning itself within the healthcare and personal care skincare category.
Sources: E45 official site
E45 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: E45 official site
E45 offers dermatologically-tested skincare products, primarily moisturizers and emollients, formulated to relieve and protect dry and sensitive skin. These products are designed to be clinically proven and dermatologist-recommended, catering to individuals and families across different age groups who require reliable solutions for skin dryness, irritation, or sensitivity.
Sources: E45 official site
E45 develops and sells dermatologically-tested skincare products designed to moisturize, soothe, and protect dry and sensitive skin. The brand focuses on providing effective, clinically proven formulas suitable for a wide range of users, including those with chronic dry skin conditions. It operates through e-commerce channels, making its products accessible to consumers seeking reliable skincare solutions for everyday or more severe skin dryness and irritation.
Sources: E45 official site
E45 is known for its dermatologically-tested moisturizers and skincare products formulated specifically to relieve dry and sensitive skin. The brand has built a reputation around clinical testing and dermatologist recommendations, positioning its products as trusted solutions for skin conditions related to dryness and sensitivity across different age groups.
Sources: E45 official site
E45 is used by individuals and families seeking dermatologist-recommended skincare solutions for dry, sensitive, or irritated skin. This includes people of various ages dealing with chronic or occasional skin dryness, as the brand emphasizes suitability for all ages in its clinically tested formulas.
Sources: E45 official site
E45 scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
E45 has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,223,842 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify E45 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to E45: Bausch Health (77/100), Druni (77/100), EADEM (77/100), Extend-A-Family Waterloo Region (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.