Making life with dogs simpler
Earth Rated (earthrated.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 76th percentile of 29549 E-commerce brands.
Earth Rated is a pet care brand that produces sustainable dog care essentials, including poop bags made with 65% certified post-consumer recycled plastic, plant-based dog grooming wipes, and dog toys. The brand emphasizes thoughtful design and veterinary expertise, positioning itself as an environmentally responsible option for dog owners seeking practical, everyday products. Earth Rated targets environmentally conscious consumers who value sustainability alongside functionality in pet care items.
| Brand Name | Earth Rated |
|---|---|
| Domain | earthrated.com |
| Industry | E-commerce, Other |
| Main Competitors | Pogi's Pet Supplies, Bags on Board (69/100), Downtown Pet Supply, AmazonBasics Pet Supplies (89/100), BARK (BarkBox) (88/100), West Paw (84/100), Burt's Bees for Pets (66/100) |
Ranked #1,263,750 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Meet the new generation of Earth Rated. Thoughtfully designed poop bags made with 65% certified post-consumer recycled plastic, plant-based dog grooming wipes and thoughtfully desi…" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Earth Rated?", Claude could identify the brand as of November 2026. Earth Rated is a Canadian pet products company best known for its poop bags for dogs, along with other pet waste and grooming products like wipes, training pads, and bags dispensers. Best known for Dog poop bags, especially the lavender-scented and unscented rolls sold with easy-tear dispensers.
When asked "Best brands similar to Earth Rated?", Claude would recommend Earth Rated as of November 2026. It's one of the most popular and widely recognized brands in the dog waste bag category, often praised for quality and value on Amazon and in pet stores.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Earth Rated's main competitors in E-commerce: Bags on Board (69/100), AmazonBasics Pet Supplies (89/100), BARK (BarkBox) (88/100), West Paw (84/100), Burt's Bees for Pets (66/100).
Sources: Brand Analyzer scan
Earth Rated offers dog poop bags made with 65% certified post-consumer recycled plastic, plant-based dog grooming wipes, and dog toys, all designed with sustainability and everyday practicality in mind.
Sources: Earth Rated official site
Earth Rated has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 43, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Earth Rated official site
Earth Rated scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Earth Rated official site
Earth Rated is a pet care brand that designs and sells sustainable dog care products, such as poop bags, grooming wipes, and toys, aimed at environmentally conscious dog owners.
Sources: Earth Rated official site
Earth Rated develops and sells eco-friendly dog care essentials, including poop bags made with 65% certified post-consumer recycled plastic, plant-based grooming wipes, and thoughtfully designed dog toys, combining sustainability with practical, veterinary-informed design.
Sources: Earth Rated official site
Earth Rated can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Earth Rated official site
Earth Rated is known for its sustainable dog poop bags made with recycled plastic and its broader line of eco-conscious dog care products like grooming wipes and toys, reflecting a commitment to environmentally responsible pet care.
Sources: Earth Rated official site
Earth Rated products are used by environmentally conscious dog owners who seek practical, high-quality, and sustainable solutions for everyday dog care needs.
Sources: Earth Rated official site
Earth Rated scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Earth Rated has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,263,750 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Earth Rated from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Earth Rated: EarthBox (81/100), Each & Every (81/100), Earth's Best (81/100), EarthWay (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.