People. Power. Justice.
EarthRights International (earthrights.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Legal brands, Government brands, in the 69th percentile of 6190 Non-profit brands.
EarthRights International is an American nonprofit organization, founded in 1995 and headquartered in Washington, D.C., that combines legal action, training, and advocacy to protect human rights and the environment. It works with communities in Southeast Asia, Latin America, and the United States to hold corporations and governments accountable for abuses, linking grassroots activism with global corporate accountability efforts.
| Brand Name | EarthRights International |
|---|---|
| Domain | earthrights.org |
| Industry | Non-profit, Legal |
| Founded | 1995 |
| Headquarters | Washington, D.C. |
| Main Competitors | Earthjustice (84/100), Center for International Environmental Law (78/100), Amazon Watch (87/100), Global Witness (87/100), Human Rights Watch (90/100), Amnesty International (93/100), Center for Constitutional Rights (78/100), Rainforest Action Network (89/100) |
Moz Domain Authority 57/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #368,147 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "EarthRights International" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is EarthRights International?", Claude could identify the brand as of September 2026. EarthRights International is a nonprofit human rights and environmental organization that combines legal action, grassroots training, and advocacy to hold corporations and governments accountable for environmental and human rights abuses, particularly in Southeast Asia, Latin Ame Best known for Pioneering the use of the Alien Tort Claims Act to sue corporations like Unocal for human rights abuses linked to the Yadana gas pipeline in Myanmar.
When asked "Best brands similar to EarthRights International?", Claude would recommend EarthRights International as of September 2026. It's a well-regarded and distinctive organization known for pairing legal advocacy with grassroots training (the 'Earth Rights School'), making it a natural mention alongside groups like EarthJustice or Global Witness.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EarthRights International's main competitors in Non-profit: Earthjustice (84/100), Center for International Environmental Law (78/100), Amazon Watch (87/100), Global Witness (87/100), Human Rights Watch (90/100).
Sources: Brand Analyzer scan
EarthRights International offers legal action and representation, training programs, and advocacy services aimed at empowering communities to defend their human rights and environment, and to hold corporations and governments accountable.
EarthRights International is an American nonprofit organization founded in 1995 and based in Washington, D.C. It works at the intersection of human rights and environmental protection, combining legal action, training, and advocacy to hold powerful institutions accountable.
EarthRights International has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 52, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
EarthRights International was founded in 1995. EarthRights International operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
EarthRights International is headquartered in Washington, D.C.. EarthRights International operates in the Non-profit category.
Sources: Wikidata
EarthRights International holds corporations and governments accountable for human rights and environmental abuses. It provides legal representation, training programs, and advocacy support to communities in Southeast Asia, Latin America, and the United States, linking local grassroots efforts with international corporate accountability campaigns.
EarthRights International scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
EarthRights International can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
EarthRights International serves communities affected by environmental and human rights abuses, along with activists, legal professionals, and policymakers who seek justice and corporate accountability in Southeast Asia, Latin America, and the United States.
EarthRights International is known for combining legal action with grassroots empowerment to address environmental and human rights abuses linked to corporations and governments, particularly in Southeast Asia, Latin America, and the United States.
EarthRights International scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EarthRights International has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #368,147 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify EarthRights International from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EarthRights International: Donr (81/100), Discovery Cube (81/100), EASE (European Association of Science Editors) (81/100), England and Wales Cricket Board (ECB) (81/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: PBS (97/100).
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