Effective Naturally
Earthwise (earthwise.co.nz) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 59th percentile of 29532 E-commerce brands.
Earthwise is a company, described as being based in Brighton, United Kingdom, that produces naturally-derived cleaning and personal care products. Its mission is to offer effective, plant-based, biodegradable alternatives that are safe for people and the environment. The brand targets environmentally conscious households and individuals seeking sustainable alternatives to conventional cleaning and personal care items, combining eco-friendly ingredients with practical performance.
| Brand Name | Earthwise |
|---|---|
| Domain | earthwise.co.nz |
| Industry | E-commerce, Manufacturing |
| Headquarters | Brighton |
| Main Competitors | Method (86/100), Ecover (89/100), Seventh Generation (82/100), ECOS (Earth Friendly Products) (88/100), Attitude (81/100), Dr. Bronner's (87/100), Puracy (83/100) |
Earthwise has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide effective, naturally-derived cleaning and personal care products that are safe for people and the planet." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Earthwise?", Claude could identify the brand as of November 2026. Earthwise is a New Zealand brand that makes environmentally friendly household cleaning and laundry products, sold widely in supermarkets across NZ and Australia. Best known for Eco-friendly, biodegradable cleaning and laundry products.
When asked "Best brands similar to Earthwise?", Claude would recommend Earthwise as of November 2026. It's a well known and trusted eco-friendly household brand in New Zealand, so it would naturally come up alongside similar green cleaning product companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Earthwise's main competitors in E-commerce: Method (86/100), Ecover (89/100), Seventh Generation (82/100), ECOS (Earth Friendly Products) (88/100), Attitude (81/100).
Sources: Brand Analyzer scan
Earthwise has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 26, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Earthwise official site
Earthwise is headquartered in Brighton. Earthwise operates in the E-commerce category.
Sources: Wikidata
Earthwise scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Earthwise official site
Earthwise can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Earthwise official site
Earthwise scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Earthwise has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (61/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Earthwise from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Earthwise: Earth Mama Organics (78/100), Earth Animal (78/100), EarthWise Pet (78/100), Easton Cycling (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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