כל מה שסביבך
Easy (easy.co.il) earns a Brand Analyzer score of 70 out of 100, placing it in the Developing tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, Easy ranks in the 52nd percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 70/100, Digital Presence 82/100, Visual Identity 99/100, Messaging Clarity 100/100, Trust Foundation 48/100, AI Discoverability 62/100, Brand Authority 51/100.
Easy is a local search engine based in Israel. Its site description states that it enables users to find everything around them easily and quickly, including professionals, restaurants, stores, shows, events, attractions, points of interest, and more. The mission is to provide a local search engine for finding everything around you easily and quickly. The value proposition is a fast, localized search experience for discovering nearby professionals, restaurants, stores, events, attractions, and points of interest. Easy positions itself as the go-to local discovery platform for everything nearby in Israel. Its target audience is local users in Israel seeking quick access to nearby services, dining, shopping, events, and attractions. It is categorized under SaaS and Technology.
| Brand Name | Easy |
|---|---|
| Domain | easy.co.il |
| Industry | SaaS, Technology |
| Main Competitors | Google (83/100), Yelp (88/100), Foursquare (95/100), Waze (94/100) |
Moz Domain Authority 37/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #53,900 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Easy appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "איזי הוא מנוע חיפוש מקומי למציאת כל מה שסביבך בקלות ובמהירות. בעלי מקצוע, מסעדות, חנויות, הופעות, אירועים, אטרקציות, נקודות עניין ועוד... כל מה שקרוב וטוב" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Easy scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Easy has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #53,900 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Easy offers a local search engine for finding everything around you easily and quickly. Its site description states that it covers professionals, restaurants, stores, shows, events, attractions, points of interest, and more. The value proposition is a fast, localized search experience for discovering nearby professionals, restaurants, stores, events, attractions, and points of interest.
Sources: Easy official site
Easy is a local search engine for finding everything around you easily and quickly. Its site description states that it covers professionals, restaurants, stores, shows, events, attractions, points of interest, and more. The mission is to provide a local search engine for finding everything around you easily and quickly. The value proposition is a fast, localized search experience for discovering nearby professionals, restaurants, stores, events, attractions, and points of interest. Easy positions itself as the go-to local discovery platform for everything nearby in Israel.
Sources: Easy official site
Easy provides a fast, localized search experience for discovering nearby professionals, restaurants, stores, events, attractions, and points of interest. Its site description states that it enables users to find everything around them easily and quickly, including professionals, restaurants, stores, shows, events, attractions, points of interest, and more. The mission is to provide a local search engine for finding everything around you easily and quickly.
Sources: Easy official site
Easy's main competitors include Google (83/100), Yelp (88/100), Foursquare (95/100), Waze. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Easy official site
Easy and Foursquare are competitors in SaaS. Brand Analyzer scores Easy at 70/100 and Foursquare at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Easy official site
Popular alternatives to Easy include Google (83/100), Yelp (88/100), Foursquare (95/100), Waze. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Easy official site
Local users in Israel seeking quick access to nearby services, dining, shopping, events, and attractions. The target audience is local users in Israel seeking quick access to nearby services, dining, shopping, events, and attractions.
Sources: Easy official site
Easy has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Easy official site
Easy scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Easy official site
Easy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Easy official site
Ranked closest to Easy: EASA (70/100), Earrow (70/100), Easy Metrics (70/100), Vercel (70/100).
A step up - brands to learn from: ZyG (71/100), Zuant (71/100).
Category leader: Accenture (97/100).