Understanding eating disorders, changing lives
The National Centre for Eating Disorders (NCFED) (eating-disorders.org.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Education brands, in the 64th percentile of 18608 Healthcare brands.
The National Centre for Eating Disorders (NCFED) is a UK-based organization that provides professional treatment, counselling, and training related to eating disorders. It serves individuals affected by eating disorders and their carers, as well as professionals seeking specialized training. Services are delivered in person, by phone, and online, making support accessible across the UK. The organization positions itself as an expert resource combining direct client care with education for practitioners in the eating disorder field.
| Brand Name | The National Centre for Eating Disorders (NCFED) |
|---|---|
| Domain | eating-disorders.org.uk |
| Industry | Healthcare, Education |
| Main Competitors | Beat (83/100), Priory Group (86/100), Orri (78/100), First Steps ED (75/100), Mind (87/100) |
Moz Domain Authority 53/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,289,558 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We offer professional treatment and help for eating disorders in London and all over the UK. Book counselling and training courses online now." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The National Centre for Eating Disorders (NCFED)?", Claude could identify the brand as of October 2026. NCFED is a UK-based organization founded by psychologist Deanne Jade that provides training, therapy, and resources related to eating disorders, including courses for professionals who want to become eating disorder counsellors or coaches. Best known for Training courses and certification for eating disorder practitioners/counsellors in the UK.
When asked "Best brands similar to The National Centre for Eating Disorders (NCFED)?", Claude would recommend The National Centre for Eating Disorders (NCFED) as of October 2026. It's a recognized name in the UK eating disorder treatment and training space, so it would come up naturally alongside other specialist charities or training bodies in this field.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The National Centre for Eating Disorders (NCFED)'s main competitors in Healthcare: Beat (83/100), Priory Group (86/100), Orri (78/100), First Steps ED (75/100), Mind (87/100).
Sources: Brand Analyzer scan
The National Centre for Eating Disorders (NCFED) has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 46, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The National Centre for Eating Disorders (NCFED) official site
The National Centre for Eating Disorders (NCFED) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The National Centre for Eating Disorders (NCFED) official site
The National Centre for Eating Disorders (NCFED) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The National Centre for Eating Disorders (NCFED) official site
NCFED offers professional treatment and counselling for individuals with eating disorders and their carers, available in person, by phone, and online. It also provides training courses designed for professionals seeking expertise in eating disorder counselling and treatment, supporting both direct care and professional development in this area.
Sources: The National Centre for Eating Disorders (NCFED) official site
The National Centre for Eating Disorders (NCFED) is a UK organization that provides professional treatment, counselling, and training services focused on eating disorders. It supports both individuals affected by eating disorders and their carers, as well as professionals who work in the field, offering services across the UK via in-person, phone, and online formats.
Sources: The National Centre for Eating Disorders (NCFED) official site
NCFED is used by individuals in the UK who are struggling with eating disorders, as well as their carers seeking guidance and support. It is also used by healthcare and counselling professionals who want specialized training in eating disorder treatment and counselling techniques.
Sources: The National Centre for Eating Disorders (NCFED) official site
The National Centre for Eating Disorders (NCFED) scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The National Centre for Eating Disorders (NCFED) has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,289,558 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The National Centre for Eating Disorders (NCFED) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The National Centre for Eating Disorders (NCFED): EASL (78/100), EarthWise Pet (78/100), Eating Recovery Center (78/100), EBD Group (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.