Protecting children, ending exploitation
PACT (ecpatusa.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 56th percentile of 4554 Non-profit brands.
PACT is a nonprofit organization focused on ending child sexual exploitation and trafficking. It combines survivor leadership, education, and advocacy to prevent abuse and support affected children. The organization provides tools and resources for parents, educators, professionals, and communities to recognize and respond to trafficking and exploitation, positioning itself as a leading advocate in child protection through survivor-centered programs.
| Brand Name | PACT |
|---|---|
| Domain | ecpatusa.org |
| Industry | Non-profit, Education |
| Main Competitors | ECPAT International, Polaris Project (87/100), Thorn (89/100), National Center for Missing & Exploited Children, Shared Hope International, International Justice Mission (85/100) |
Moz Domain Authority 55/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,996,864 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
PACT appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Explore PACT" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, LinkedIn; no detected presence on Facebook, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is PACT?", Claude could identify the brand as of September 2026. PACT, formerly known as ECPAT-USA, is a nonprofit organization dedicated to ending the sexual exploitation and trafficking of children in the United States, working through policy advocacy, corporate accountability initiatives, and public awareness campaigns. Best known for advocating against child sex trafficking and exploitation, including its work with the travel and tourism industry through the Tourism Child-Protection Code of .
When asked "Best brands similar to PACT?", Claude would recommend PACT as of September 2026. It's a well-established and respected organization in the child protection and anti-trafficking space, so I'd mention it if someone asked about nonprofits fighting child exploitation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PACT's main competitors in Non-profit: Polaris Project (87/100), Thorn (89/100), International Justice Mission (85/100).
Sources: Brand Analyzer scan
PACT has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 30, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PACT official site
PACT scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: PACT official site
PACT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PACT official site
PACT is a nonprofit organization dedicated to protecting children from sexual exploitation and trafficking. It works through advocacy, education, and survivor-led programs to prevent abuse and support survivors, positioning itself as a leading organization in the child protection space.
Sources: PACT official site
PACT works to prevent child sexual exploitation and trafficking by combining survivor leadership, education, and advocacy. It develops programs and resources aimed at helping parents, educators, professionals, and communities recognize signs of abuse and respond appropriately, while also supporting survivors and shaping policy around child protection.
Sources: PACT official site
PACT's resources and programs are used by parents, educators, professionals, and advocates who seek to prevent child trafficking and exploitation and support survivors within their communities.
Sources: PACT official site
PACT scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PACT has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,996,864 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify PACT from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PACT: EcoTeach (79/100), Ecosia (79/100), EEI (Edison Electric Institute) (79/100), Education International (79/100).
A step up - brands to learn from: Young Survival Coalition (81/100), YMCA of Greater New York (81/100).
Category leader: PBS (97/100).
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