Trusted superyacht brokers worldwide
Edmiston (edmiston.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Real Estate brands, Other brands, in the 66th percentile of 2737 Travel & Hospitality brands.
Edmiston is a superyacht brokerage company offering services in sale, purchase, charter, build, and management of luxury yachts. It positions itself as a premier authority in the superyacht industry, providing discreet, expert services to affluent clients and yacht owners worldwide. The company emphasizes deep market knowledge and precision throughout every stage of the yachting journey.
| Brand Name | Edmiston |
|---|---|
| Domain | edmiston.com |
| Industry | Travel & Hospitality, Real Estate |
| Main Competitors | Camper & Nicholsons (81/100), Fraser Yachts (80/100), Burgess (85/100), Northrop & Johnson (78/100), IYC (84/100) |
Moz Domain Authority 51/100 vs category average 44 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #990,832 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Edmiston appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Edmiston elevates every stage of your yachting journey with trusted luxury superyacht brokers who deliver unmatched care across sales, charter and management." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Edmiston?", Claude could identify the brand as of September 2026. Edmiston is a leading superyacht brokerage and services company based in London, specializing in the sale, purchase, and charter of luxury yachts. It's one of the most established names in the superyacht industry, also offering yacht management and new build consultancy services. Best known for Being one of the world's top superyacht brokerage firms for sales and charter.
When asked "Best brands similar to Edmiston?", Claude would recommend Edmiston as of September 2026. It's a globally recognized leader in the superyacht brokerage and charter market, so it would naturally come up alongside firms like Fraser or Burgess.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Edmiston's main competitors in Travel & Hospitality: Camper & Nicholsons (81/100), Fraser Yachts (80/100), Burgess (85/100), Northrop & Johnson (78/100), IYC (84/100).
Sources: Brand Analyzer scan
Edmiston offers superyacht brokerage services including charter, sale, purchase, build, and management of luxury yachts for affluent individuals and yacht owners globally.
Sources: Edmiston official site
Edmiston has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 43, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Edmiston official site
Edmiston delivers services across every stage of the yachting journey, including yacht sales, charter arrangements, purchase assistance, build oversight, and ongoing yacht management for affluent clients and yacht owners.
Sources: Edmiston official site
Edmiston scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Edmiston official site
Edmiston is a superyacht brokerage company that provides services related to the sale, purchase, charter, build, and management of luxury yachts.
Sources: Edmiston official site
Edmiston can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Edmiston official site
Edmiston's services are used by affluent individuals and yacht owners seeking luxury yacht charter, sale, purchase, build, or management services.
Sources: Edmiston official site
Edmiston is known for being a trusted authority in the superyacht industry, offering discreet, expert brokerage and management services for high-net-worth individuals seeking luxury yachting experiences.
Sources: Edmiston official site
Edmiston scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Edmiston has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #990,832 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Edmiston from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Edmiston: Ecobnb (80/100), Disneyland Paris (80/100), Engine Lease Finance Corporation (ELFC) (80/100), El Pirata of Mayfair (80/100).
A step up - brands to learn from: Zaui (81/100), Zadar Tourist Board (81/100).
Category leader: Cvent (97/100).
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