efood Brand Score: 53/100 - Early Stage tier

Φαγητό, supermarket, ψώνια & άλλα

efood (efood.gr) scores 53 out of 100 on Brand Analyzer, placing it in the Early Stage tier among E-commerce brands, Food & Beverage brands, in the 3rd percentile of 28881 E-commerce brands.

AI Snapshot

efood is a Greek online delivery platform operating through efood.gr, connecting consumers with over 20,000 stores across 100 cities in Greece. It facilitates the delivery of food, groceries, and other everyday essentials, offering multiple payment options such as card, Apple Pay, Google Pay, Revolut Pay, PayPal, and cash. The platform positions itself as Greece's leading delivery service, emphasizing its broad network and convenience for customers seeking fast access to local businesses.

Key facts about efood
Brand Nameefood
Domainefood.gr
IndustryE-commerce, Food & Beverage
Main CompetitorsWolt (84/100), Glovo (86/100), Box (76/100), Foody

Evidence

Moz Domain Authority 37/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "20\.000 καταστήματα, 100 πόλεις." (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know efood?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is efood?", Claude could identify the brand as of November 2026. efood is a Greek online food delivery platform where users can order from restaurants and increasingly supermarkets and other stores, operating primarily in Greece. It was acquired by Delivery Hero and is one of the leading food delivery services in the Greek market. Best known for Being Greece's leading online food delivery app.

When asked "Best brands similar to efood?", Claude would recommend efood as of November 2026. It's the dominant food delivery platform in Greece, so it's a natural mention for food delivery or e-commerce discussions in that market.

People Also Ask About efood

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are efood's main competitors?

efood's main competitors in E-commerce: Wolt (84/100), Glovo (86/100), Box (76/100).

Sources: Brand Analyzer scan

What products or services does efood offer?

efood offers delivery services for food from restaurants, as well as groceries and other everyday essentials, sourced from a network of over 20,000 local stores across 100 cities in Greece. Customers can pay using card, Apple Pay, Google Pay, Revolut Pay, PayPal, or cash.

Sources: efood official site

Does ChatGPT recommend efood?

efood scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: efood official site

What is efood?

efood is an online food and retail delivery platform based in Greece, accessible via efood.gr. It connects consumers with more than 20,000 local stores across 100 Greek cities, enabling them to order food, groceries, and other everyday products for delivery.

Sources: efood official site

What does efood do?

efood operates a delivery marketplace that links customers with thousands of local businesses, including restaurants, grocery stores, and other retailers. Through its platform, users can browse, order, and pay for food and everyday essentials, which are then delivered to their location. The service supports multiple payment methods, including card, Apple Pay, Google Pay, Revolut Pay, PayPal, and cash.

Sources: efood official site

How can efood improve its AI discoverability?

efood can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: efood official site

What is efood known for?

efood is known for being one of the largest delivery platforms in Greece, offering access to over 20,000 stores across 100 cities. It is recognized for its extensive network covering both food and retail categories, as well as its flexible payment options.

Sources: efood official site

Who uses efood?

efood is used by consumers across Greece who seek convenient delivery of food, groceries, and everyday products from a wide network of local businesses in their city.

Sources: efood official site

Recommendations

AI visibility

efood scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

efood has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify efood from memory (November 2026) - a sign these signals are paying off.

Visibility - 13/100

Trust - 12/100

Recommendation likelihood - 27/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

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