The world's biggest horse market
ehorses (ehorses.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 86th percentile of 23439 E-commerce brands.
ehorses is an online marketplace for buying and selling horses, founded in 1999. It connects private owners, breeders, and professional sellers worldwide, listing over 19,000 horses across breeds such as sport horses, ponies, broodmares, and dressage or showjumping horses. The platform reports more than 16 million monthly page impressions and offers free and premium advertising options for sellers. ehorses positions itself as the world's largest horse trading platform, combining long-standing industry experience with digital sales tools.
| Brand Name | ehorses |
|---|---|
| Domain | ehorses.com |
| Industry | E-commerce, Other |
| Founded | 1999 |
| Main Competitors | DreamHorse (77/100), EquineNow (79/100), HorseClicks (77/100), Horsemart (80/100), Pferde.de (71/100) |
Moz Domain Authority 27/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #328,195 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Buy and sell horses - Over 19,000 horses for sale ✓ Advertise now for free on the world" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ehorses?", Claude could identify the brand as of October 2026. ehorses is a European online marketplace for buying and selling horses, connecting private sellers, breeders, and dealers across various disciplines like dressage, show jumping, and leisure riding. Best known for being one of the largest online horse marketplaces in Europe.
When asked "Best brands similar to ehorses?", Claude would recommend ehorses as of October 2026. It's a well established and widely used platform in the horse trading niche, especially in Germany and other European countries, so it would come up naturally for horse-related e-commerce recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ehorses's main competitors in E-commerce: DreamHorse (77/100), EquineNow (79/100), HorseClicks (77/100), Horsemart (80/100), Pferde.de (71/100).
Sources: Brand Analyzer scan
ehorses has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 39, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ehorses official site
ehorses offers an online classifieds platform for listing and finding horses for sale, covering various breeds including sport horses, ponies, broodmares, and horses suited for dressage or showjumping. It provides free advertising for basic listings and premium seller tools designed to increase visibility and sales success.
Sources: ehorses official site
ehorses scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ehorses official site
ehorses is an online marketplace dedicated to buying and selling horses, operating since 1999. It serves as a global platform connecting horse buyers and sellers, listing thousands of horses for sale, including sport horses, ponies, broodmares, and horses for dressage or showjumping.
Sources: ehorses official site
ehorses operates a digital marketplace where private owners, breeders, and professional sellers can list horses for sale and where buyers can search and purchase horses. The platform offers over 19,000 horse listings, free basic advertising, and premium sales tools designed to increase visibility and success for sellers.
Sources: ehorses official site
ehorses can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ehorses official site
ehorses is used by horse enthusiasts, private owners, breeders, and professional sellers worldwide who buy or sell horses, including sport horses, ponies, broodmares, and horses for dressage or showjumping disciplines.
Sources: ehorses official site
ehorses is known for being one of the largest online horse trading platforms, with over 19,000 horses listed and more than 16 million monthly page impressions. It has built its reputation since 1999 as a go-to marketplace for buying and selling horses of various breeds and disciplines.
Sources: ehorses official site
ehorses is popular due to its scale and longevity, having operated since 1999 and grown into what it describes as the world's largest horse marketplace. With over 19,000 horse listings and more than 16 million monthly page impressions, it attracts a large audience of buyers and sellers, supported by free advertising options and professional tools for premium sellers.
Sources: ehorses official site
ehorses scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ehorses has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #328,195 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 27/100. In a live check, Claude could already identify ehorses from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ehorses: Efty (84/100), EatStreet (84/100), Einhell (84/100), El Corte Inglés (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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