Protecting hands and feet
Ejendals (ejendals.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Other brands, in the 87th percentile of 31749 Manufacturing brands.
Ejendals is a Swedish company, founded in 1949 and headquartered in Leksand, specializing in hand and foot protection for industrial and occupational settings. Rather than simply selling gloves and safety shoes, the company positions itself as a knowledge-driven safety partner, offering comprehensive solutions including onsite risk assessments, employee training, and chemical testing. Its stated mission is to achieve zero hand and foot injuries in workplaces, targeting businesses and organizations seeking specialized protective equipment paired with expert safety guidance.
| Brand Name | Ejendals |
|---|---|
| Domain | ejendals.com |
| Industry | Manufacturing, Other |
| Founded | 1949 |
| Headquarters | Leksand |
| Main Competitors | Ansell (86/100), Uvex (84/100), Honeywell Safety Products (73/100), Showa Group (79/100), Delta Plus (82/100), Protective Industrial Products (PIP) (52/100), Portwest (82/100) |
Moz Domain Authority 41/100 vs category average 35 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,368,611 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Protecting hands and feet" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET, Vue.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ejendals?", Claude could identify the brand as of September 2026. Ejendals is a Swedish company that manufactures protective gloves and hand safety equipment for industrial, construction, and other occupational safety applications, sold under brands like Tegera. Best known for Tegera brand protective work gloves.
When asked "Best brands similar to Ejendals?", Claude would recommend Ejendals as of September 2026. It's a well established European brand in occupational hand protection, so it would be relevant if someone asked about safety glove manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ejendals's main competitors in Manufacturing: Ansell (86/100), Uvex (84/100), Honeywell Safety Products (73/100), Showa Group (79/100), Delta Plus (82/100).
Sources: Brand Analyzer scan
Ejendals offers protective gloves and safety footwear designed for industrial and occupational hazards, along with complementary services such as onsite workplace risk assessments, employee safety training, and chemical testing to determine appropriate protective measures. These offerings are packaged as a complete safety concept for hand and foot protection.
Sources: Ejendals official site
Ejendals is a Swedish manufacturer and supplier of hand and foot protective equipment for industrial and occupational use, founded in 1949 and headquartered in Leksand, Sweden. It operates as a safety solutions provider rather than a simple equipment vendor, combining protective products with expert services such as risk assessment and training.
Sources: Ejendals official site
Ejendals has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 29, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ejendals official site
Ejendals was founded in 1949. Ejendals operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ejendals is headquartered in Leksand. Ejendals operates in the Manufacturing category.
Sources: Wikidata
Ejendals designs and provides protective gloves and safety footwear for workplaces, alongside a broader safety service offering that includes onsite risk assessments, employee training, and chemical testing. The company aims to identify specific workplace hazards and match them with appropriate hand and foot protection, positioning itself as a full safety partner rather than solely a product seller.
Sources: Ejendals official site
Ejendals scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ejendals official site
Ejendals can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ejendals official site
Ejendals' products and services are used by businesses and organizations in industrial and occupational sectors that need to protect employees' hands and feet from workplace hazards. This includes companies seeking specialized safety equipment as well as expert guidance on risk assessment and hazard-specific protective solutions.
Sources: Ejendals official site
Ejendals is known for its focus on comprehensive hand and foot safety in industrial and occupational environments, combining protective equipment-gloves and safety shoes-with consultative services like onsite assessments and training. Its long operating history since 1949 and its positioning as a knowledge-driven safety partner, rather than a pure equipment supplier, distinguish it in the workplace safety sector.
Sources: Ejendals official site
Ejendals scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ejendals has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,368,611 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ejendals from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ejendals: Efficio (82/100), Edilportale (82/100), EJOT (82/100), Quoreka (82/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
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