Insightful Research, Informed Decisions
EKOS Research Associates Inc. (ekos.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Government brands, Other brands, in the 42nd percentile of 6965 Marketing & Advertising brands.
EKOS Research Associates Inc. is a research firm specializing in public opinion and market research, serving government agencies, corporations, and non-profit organizations. It positions itself as a long-standing leader in Canadian public opinion research, providing accurate, high-quality research and analysis to help clients understand public attitudes and behaviors and make informed decisions. The firm combines research expertise with rigorous methodology to deliver reliable insights across sectors including government, marketing, and advertising.
| Brand Name | EKOS Research Associates Inc. |
|---|---|
| Domain | ekos.com |
| Industry | Marketing & Advertising, Government |
| Main Competitors | Ipsos (93/100), Nanos Research, Angus Reid Institute, Léger, Environics Research, Abacus Data |
Moz Domain Authority 43/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide accurate, high-quality research and analysis that helps organizations understand public opinion and make informed decisions." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is EKOS Research Associates Inc.?", Claude could identify the brand as of September 2026. EKOS Research Associates is an Ottawa-based Canadian market research and public opinion polling firm founded by Frank Graves, known for its political polling and surveys on Canadian social and policy issues. Best known for Canadian political and public opinion polling.
When asked "Best brands similar to EKOS Research Associates Inc.?", Claude would recommend EKOS Research Associates Inc. as of September 2026. It's a well-known and respected name in Canadian public opinion research, so it would come up naturally alongside firms like Nanos or Angus Reid.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EKOS Research Associates Inc. has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 19, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
EKOS Research Associates Inc. scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
EKOS Research Associates Inc. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
EKOS Research Associates Inc. scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EKOS Research Associates Inc. has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify EKOS Research Associates Inc. from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EKOS Research Associates Inc.: Ebsta (75/100), DuoPlus (75/100), EndeavorB2B (75/100), EssenceMediacom (75/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
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