N°1 du sport Outdoor sur Internet
Ekosport (ekosport.fr) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Sports & Fitness brands, in the 69th percentile of 16656 E-commerce brands.
Ekosport is a French online sporting goods retailer specializing in mountain and outdoor equipment, based in Saint-Alban-Leysse. It offers over 200,000 product references covering ski, snowboard, ski touring, Nordic skiing, and mountaineering gear. The company positions itself as a leading French e-commerce player in this niche, emphasizing competitive pricing, free delivery to pickup points, and a 60-day return policy for customers.
| Brand Name | Ekosport |
|---|---|
| Domain | ekosport.fr |
| Industry | E-commerce, Sports & Fitness |
| Headquarters | Saint-Alban-Leysse |
| Main Competitors | Decathlon (82/100), Snowleader (80/100), Glisshop (80/100), Alltricks (75/100), Trekkinn (84/100), Bergfreunde, Sport 2000 |
Moz Domain Authority 48/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #318,647 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "➡ Commandez tout votre équipement de Montagne & Outdoor au meilleur prix sur ekosport ! + de 200 000 références ski, snow, ski de randonnée, ski nordique, alpinisme. ✓ Livraiso…" (Meta description: 38 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ekosport?", Claude could identify the brand as of September 2026. Ekosport is a French e-commerce retailer specializing in outdoor and mountain sports gear, including skiing, hiking, climbing, and trail running equipment and apparel. It sells both its own products and other well-known outdoor brands, catering primarily to the French and Europea Best known for Online retailer of ski, mountain, and outdoor sports equipment in France.
When asked "Best brands similar to Ekosport?", Claude would recommend Ekosport as of September 2026. It's a recognizable and established name in French outdoor sports e-commerce, often mentioned alongside sites like Snowleader or Alltricks for gear shopping.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ekosport's main competitors in E-commerce: Decathlon (82/100), Snowleader (80/100), Glisshop (80/100), Alltricks (75/100), Trekkinn (84/100).
Sources: Brand Analyzer scan
Ekosport offers a wide range of mountain and outdoor equipment, including gear for skiing, snowboarding, ski touring, Nordic skiing, and mountaineering. Its catalog includes more than 200,000 product references covering apparel, footwear, and technical gear for these activities.
Sources: Ekosport official site
Ekosport is a French sporting goods retail chain and e-commerce platform specializing in mountain and outdoor equipment, headquartered in Saint-Alban-Leysse, France.
Sources: Ekosport official site
Ekosport has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ekosport official site
Ekosport is headquartered in Saint-Alban-Leysse. Ekosport operates in the E-commerce category.
Sources: Wikidata
Ekosport sells outdoor and mountain sports equipment online, offering more than 200,000 product references across categories such as ski, snowboard, ski touring, Nordic skiing, and mountaineering. It provides free delivery to relay points and a 60-day return policy.
Sources: Ekosport official site
Ekosport scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ekosport official site
Ekosport is known for its extensive catalog of over 200,000 outdoor and mountain sports products, competitive pricing, and customer-friendly policies like free relay delivery and 60-day returns.
Sources: Ekosport official site
Ekosport can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ekosport official site
Ekosport is used by sports enthusiasts and outdoor activity participants, particularly those involved in skiing, snowboarding, trail running, hiking, and mountaineering, who are looking for quality equipment at competitive prices.
Sources: Ekosport official site
Ekosport is popular among outdoor and mountain sports enthusiasts due to its large selection of over 200,000 product references, competitive prices, and convenient services such as free delivery to relay points and a generous 60-day return policy.
Sources: Ekosport official site
Ekosport scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ekosport has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #318,647 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Ekosport from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ekosport: EHEIM (81/100), EcoPoxy (81/100), The Estée Lauder Companies Inc. (81/100), Eldorado.ua (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.