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Electrolux (electrolux.com.br) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Technology brands, in the 81st percentile of 19440 E-commerce brands.
Electrolux is a Swedish multinational manufacturer and marketer of home appliances, founded in 1910 and headquartered in Stockholm. In Brazil, it operates an e-commerce platform offering a full line of home appliances and small appliances (eletrodomésticos e eletroportáteis), emphasizing advanced technology and secure online shopping with free shipping on select products. The brand targets Brazilian consumers seeking modern, reliable household appliances. Electrolux is led by CEO Jonas Samuelson.
| Brand Name | Electrolux |
|---|---|
| Domain | electrolux.com.br |
| Industry | E-commerce, Manufacturing |
| Founded | 1910 |
| Headquarters | Stockholm |
| CEO | Jonas Samuelson |
| Main Competitors | Whirlpool (Brastemp/Consul) (89/100), LG Electronics (89/100), Samsung (83/100), Bosch, Midea (92/100), Philco (89/100), GE Appliances (85/100) |
Moz Domain Authority 56/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #45,493 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Electrolux has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Encontre eletrodomésticos e eletroportáteis da Electrolux, a melhor tecnologia em uma linha completa. Compre online com segurança. Frete grátis!*" (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, React, Angular.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Electrolux?", Claude could identify the brand as of October 2026. Electrolux is a Swedish multinational appliance maker, and electrolux.com.br is its Brazilian e-commerce site selling refrigerators, washing machines, air conditioners, and other home appliances directly to consumers. Best known for Household appliances like refrigerators, washing machines, and vacuum cleaners.
When asked "Best brands similar to Electrolux?", Claude would recommend Electrolux as of October 2026. It's a globally recognized, established appliance brand with a strong presence in Brazil, so it would naturally come up alongside brands like Brastemp or LG in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Electrolux's main competitors in E-commerce: Whirlpool (Brastemp/Consul) (89/100), LG Electronics (89/100), Samsung (83/100), Midea (92/100), Philco (89/100).
Sources: Brand Analyzer scan
Electrolux offers a complete line of eletrodomésticos (major home appliances) and eletroportáteis (small household appliances), sold through its official Brazilian e-commerce site with secure online purchasing and free shipping on select products.
Sources: Electrolux official site
Electrolux is a Swedish multinational manufacturer and marketer of home appliances, founded in 1910 and headquartered in Stockholm. In Brazil, it operates as an e-commerce retailer selling a full range of electrodomésticos (major appliances) and eletroportáteis (small appliances) directly to consumers.
Sources: Electrolux official site
Electrolux has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 56, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Electrolux official site
Electrolux was founded in 1910. Electrolux operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Electrolux is headquartered in Stockholm. Electrolux operates in the E-commerce category.
Sources: Wikidata
Electrolux manufactures and sells home appliances and small appliances. Through its Brazilian website, it operates an online store where consumers can purchase these products directly, with features such as secure checkout and free shipping on select items.
Sources: Electrolux official site
Electrolux scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Electrolux official site
Electrolux can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Electrolux official site
Electrolux is known for being a long-established Swedish manufacturer of home appliances, offering a complete line of eletrodomésticos and eletroportáteis combined with advanced technology, sold through its official online store in Brazil.
Sources: Electrolux official site
Electrolux's products are used by Brazilian consumers who are looking for modern, reliable home and small appliances for their households.
Sources: Electrolux official site
Electrolux scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Electrolux has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is recommendation likelihood (47/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #45,493 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Electrolux from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Electrolux: EDITED (83/100), Edens Garden (83/100), Elixir Strings (83/100), Ellusionist (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.