AI Voice Generator & Voice Agents
ElevenLabs (elevenlabs.io) earns a Brand Analyzer score of 90 out of 100, placing it in the Strong Brand tier among SaaS brands, Technology brands, Media & Entertainment brands. Among 12358 SaaS brands analyzed, ElevenLabs ranks in the 99th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 100/100, Trust Foundation 100/100, AI Discoverability 92/100, Brand Authority 66/100.
ElevenLabs is a British software company operating an AI voice generation platform at elevenlabs.io. It offers access to over 5,000 voices across more than 70 languages, delivered through secure APIs and SDKs. The platform serves creators, enterprises, and developers for use cases including audiobooks, podcasts, customer experience applications, and content creation. Its core products include ElevenCreative and ElevenAgents, targeting a broad range of voice-powered technology needs.
| Brand Name | ElevenLabs |
|---|---|
| Domain | elevenlabs.io |
| Industry | SaaS, Technology |
| Main Competitors | Murf AI, Play.ht, Resemble AI, WellSaid Labs, Microsoft Azure AI Speech, Google Cloud Text-to-Speech |
Moz Domain Authority 64/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,114 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Create lifelike speech with our AI voice generator and voice agents platform. Access 5,000+ voices in 70+ languages with secure APIs and SDKs." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, GitHub, Instagram, Facebook; no detected presence on X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ElevenLabs scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ElevenLabs has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (79/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,114 (Tranco) and a Moz Domain Authority of 64/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ElevenLabs's main competitors include Murf AI, Play.ht, Resemble AI, WellSaid Labs, Microsoft Azure AI Speech. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: ElevenLabs official site
ElevenLabs offers an AI voice generator platform that provides access to over 5,000 voices in more than 70 languages. Its product suite includes ElevenCreative, aimed at content creation use cases such as audiobooks and podcasts, and ElevenAgents, a voice agents platform for powering conversational and customer experience applications. Developers and enterprises can access these capabilities through secure APIs and SDKs for integration into their own products and workflows.
Sources: ElevenLabs official site
ElevenLabs creates lifelike AI-generated speech and provides a voice agents platform. It offers access to over 5,000 voices in more than 70 languages through secure APIs and SDKs. The platform supports use cases such as audiobooks, podcasts, customer experience solutions, and content creation. Developers and businesses can integrate ElevenLabs' voice technology into their own applications, while creators can use it directly for producing audio content.
Sources: ElevenLabs official site
Popular alternatives to ElevenLabs include Murf AI, Play.ht, Resemble AI, WellSaid Labs, Microsoft Azure AI Speech. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: ElevenLabs official site
ElevenLabs is a British software company that operates an AI voice generation and voice agents platform available at elevenlabs.io. It is positioned as a leading AI voice platform serving enterprises, creators, and developers. The company's mission is to reimagine human-technology interaction through AI research and expressive voice products, offering tools that enable lifelike, realistic speech synthesis across a wide range of languages and applications.
Sources: ElevenLabs official site
ElevenLabs has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 79, recommendation 77). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ElevenLabs official site
ElevenLabs and Murf AI are competitors in SaaS. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: ElevenLabs official site
ElevenLabs is known for its lifelike AI voice generation capabilities, offering one of the largest libraries of AI voices with over 5,000 options across more than 70 languages. It is recognized for its secure API and SDK integrations that enable developers and enterprises to embed high-quality synthetic speech into products and workflows. The platform is also associated with powering audiobooks, podcasts, and AI-driven customer experience applications.
Sources: ElevenLabs official site
ElevenLabs scores 77/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ElevenLabs official site
ElevenLabs serves a broad target audience including enterprises, creators, developers, and businesses. Enterprises use the platform for customer experience and business applications, while developers integrate its APIs and SDKs into software products. Creators leverage it for producing audiobooks, podcasts, and other audio content. Businesses across industries that require AI voice solutions for content generation or customer-facing applications are also among its stated user base.
Sources: ElevenLabs official site
ElevenLabs is popular because it offers an extensive library of over 5,000 AI voices across more than 70 languages, making it broadly accessible for global use cases. Its support for audiobooks, podcasts, customer experience platforms, and content creation addresses a wide range of practical needs. The availability of secure APIs and SDKs makes it attractive to developers and enterprises seeking to integrate voice technology, while its lifelike voice quality appeals to creators and media producers.
Sources: ElevenLabs official site
ElevenLabs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ElevenLabs official site
Ranked closest to ElevenLabs: Domo (90/100), Doctolib (90/100), Fastly (90/100), Google (90/100).
A step up - brands to learn from: Workday (91/100), Usercentrics (91/100).
Category leader: Accenture (97/100).