Modern Scents of Belonging
Ellis Brooklyn (ellisbrooklyn.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 37th percentile of 4922 Fashion & Apparel brands.
Ellis Brooklyn is a fragrance brand that creates modern, vegan, and cruelty-free perfumes described as 'Scents of Belonging.' The company positions itself at the intersection of luxury scent-making and ethical values, offering fragrances inspired by contemporary personal stories and identity. It targets style-conscious, values-driven consumers seeking premium, clean fragrances. The brand has received industry awards and operates primarily as an e-commerce fragrance house within the broader fashion and beauty space.
| Brand Name | Ellis Brooklyn |
|---|---|
| Domain | ellisbrooklyn.com |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | Phlur (82/100), Skylar (84/100), Snif (82/100), D.S. & Durga (80/100), Maison Louis Marie, Commodity (73/100), Le Labo (83/100), Byredo (87/100) |
Moz Domain Authority 38/100 vs category average 47 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,034,408 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We make modern Scents of Belonging. Experience our award-winning fragrances inspired by the stories we live today. Vegan. Cruelty-Free." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter); no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ellis Brooklyn?", Claude could identify the brand as of September 2026. Ellis Brooklyn is a clean fragrance brand founded by beauty journalist Bee Shapiro, known for phthalate-free, minimalist perfumes with names like Lasting and Grey. Best known for clean, minimalist perfumes with a modern, understated aesthetic.
When asked "Best brands similar to Ellis Brooklyn?", Claude would recommend Ellis Brooklyn as of September 2026. It's a legitimate niche player in the clean fragrance space that's often mentioned alongside other indie perfume brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ellis Brooklyn's main competitors in Fashion & Apparel: Phlur (82/100), Skylar (84/100), Snif (82/100), D.S. & Durga (80/100), Commodity (73/100).
Sources: Brand Analyzer scan
Ellis Brooklyn has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 52, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ellis Brooklyn official site
Ellis Brooklyn scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ellis Brooklyn official site
Ellis Brooklyn is a modern fragrance brand that produces vegan and cruelty-free perfumes described as 'Scents of Belonging,' combining clean ingredients with contemporary scent design.
Sources: Ellis Brooklyn official site
Ellis Brooklyn creates and sells fragrances that are vegan and cruelty-free, marketed as modern, award-winning scents inspired by personal stories and identity. It operates as an e-commerce fragrance company selling directly to consumers.
Sources: Ellis Brooklyn official site
Ellis Brooklyn can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ellis Brooklyn official site
Ellis Brooklyn offers a line of fragrances (perfumes) that are vegan and cruelty-free, positioned as modern, clean scents inspired by personal stories and identity.
Sources: Ellis Brooklyn official site
Ellis Brooklyn is known for its modern, clean approach to fragrance-offering vegan, cruelty-free perfumes that emphasize personal identity and 'belonging,' and for receiving industry awards for its scent creations.
Sources: Ellis Brooklyn official site
Ellis Brooklyn scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ellis Brooklyn has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,034,408 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify Ellis Brooklyn from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ellis Brooklyn: Elbeco (76/100), DSW (76/100), Ellos (76/100), Strauss (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zivame (81/100).
Category leader: Complex (97/100).
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