Ellis MFG. CO. Brand Score: 74/100 - Brand-Ready tier

Adjustable Structural Supports Since 1951

Ellis MFG. CO. (ellismfg.com) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands. Among 5100 Manufacturing brands analyzed, Ellis MFG. CO. ranks in the 45th percentile (category average 74, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 81/100, Digital Presence 96/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 75/100, AI Discoverability 84/100, Brand Authority 20/100.

AI Snapshot

Ellis MFG. CO. is a manufacturer based in Oklahoma City, producing shoring, forming, and foundation repair equipment for the concrete construction industry since 1951. Its product line includes screw jacks, support posts, shoring systems, column forming clamps, mini jacks, floor leveling and foundation repair products, guardrail systems, and turntable support braces. The company emphasizes patented Thrust Bearing Technology to provide durable, affordable, and OSHA-compliant solutions for contractors, foundation repair specialists, and industrial builders across multiple industries.

Key facts about Ellis MFG. CO.
Brand NameEllis MFG. CO.
Domainellismfg.com
IndustryManufacturing, Real Estate
Founded1951
HeadquartersOklahoma City, Oklahoma
Main CompetitorsEFCO Corp, Dayton Superior (Symons), Doka, PERI, MEVA Formwork Systems, Waco Kwikform, Titan Formwork Systems

Evidence

Moz Domain Authority 5/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Ellis MFG. CO. - Manufacturing quality shoring, forming materials for the concrete construction industry in Oklahoma City since 1951. Best in class Screw Jacks, Support Post, Shori…" (Meta description: 44 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, Shopify.

Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Ellis MFG. CO. scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Ellis MFG. CO. has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 5/100. In a live check (August 2026), Claude could not identify Ellis MFG. CO. from memory, confirming the gaps above.

Visibility - 0/100

Trust - 46/100

Recommendation likelihood - 51/100

Does AI know Ellis MFG. CO.?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is Ellis MFG. CO.?", Claude could not identify the brand as of August 2026. I don't genuinely recognize this specific company; "Ellis MFG. CO." is a fairly generic name and its manufacturing niche has a thin public web presence in my training data, so I can't confirm what it produces.

When asked "Best brands similar to Ellis MFG. CO.?", Claude would not surface Ellis MFG. CO. as of August 2026. I can't recommend a company I don't have verified details about, since I'd risk giving inaccurate information.

People Also Ask About Ellis MFG. CO.

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Ellis MFG. CO.'s main competitors?

Ellis MFG. CO.'s main competitors include EFCO Corp, Dayton Superior (Symons), Doka, PERI, MEVA Formwork Systems. These companies compete in the Manufacturing space for similar customers, offering comparable products or services.

Sources: Brand Analyzer scan

What products or services does Ellis MFG. CO. offer?

Ellis MFG. CO. offers screw jacks, support posts, shoring systems, column forming clamps, mini jacks, floor leveling and foundation repair products, guardrail systems, and turntable support braces, all designed for the concrete construction industry.

Sources: Ellis MFG. CO. official site

What are the best alternatives to Ellis MFG. CO.?

Popular alternatives to Ellis MFG. CO. include EFCO Corp, Dayton Superior (Symons), Doka, PERI, MEVA Formwork Systems. Each is an established option in the Manufacturing space; the best fit depends on your specific needs, budget, and required features.

Sources: Brand Analyzer scan

What is Ellis MFG. CO.?

Ellis MFG. CO. is a manufacturing company based in Oklahoma City that produces shoring, forming, and foundation repair materials for the concrete construction industry. It has operated since 1951, supplying equipment used in building safe and efficient concrete structures.

Sources: Ellis MFG. CO. official site

What does Ellis MFG. CO. do?

Ellis MFG. CO. manufactures shoring and forming equipment used in concrete construction, including screw jacks, support posts, shoring systems, column forming clamps, mini jacks, guardrail systems, and turntable support braces. It also produces floor leveling and foundation repair products designed to meet OSHA compliance standards.

Sources: Ellis MFG. CO. official site

Ellis MFG. CO. vs EFCO Corp: how do they compare?

Ellis MFG. CO. and EFCO Corp are competitors in Manufacturing. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Brand Analyzer scan

Does ChatGPT recommend Ellis MFG. CO.?

Ellis MFG. CO. scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Ellis MFG. CO. official site

What is Ellis MFG. CO. known for?

Ellis MFG. CO. is known for manufacturing durable shoring and forming equipment for concrete construction, including its patented Thrust Bearing Technology used in screw jacks and support systems. The company has been producing these products in Oklahoma City since 1951.

Sources: Ellis MFG. CO. official site

How can Ellis MFG. CO. improve its AI discoverability?

Ellis MFG. CO. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Ellis MFG. CO. official site

Who uses Ellis MFG. CO.?

Ellis MFG. CO. products are used by concrete construction contractors, foundation repair specialists, and industrial builders who require durable shoring, forming, and fall protection equipment for construction projects.

Sources: Ellis MFG. CO. official site

Recommendations

Peer brands

Ranked closest to Ellis MFG. CO.: Electron Energy Corporation (74/100), Eagle Metal (74/100), Elster (Honeywell) (74/100), eMachineShop (74/100).

A step up - brands to learn from: Worley (81/100), Wise Systems (81/100).

Category leader: MediaTek (96/100).