Superior Security for Every Room
Vingcard Elsafe (elsafe.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Technology brands, in the 53rd percentile of 13589 Travel & Hospitality brands.
Vingcard Elsafe is a manufacturer of electronic hotel security systems, specializing in in-room safes designed to protect guests' valuables. Founded in 2006 and headquartered in Moss Municipality, the company serves hotel owners, operators, and other hospitality businesses. Its products combine advanced electronic security technology with features tailored to the needs of the hospitality industry, positioning the brand as a trusted supplier of high-security safe solutions for hotels worldwide.
| Brand Name | Vingcard Elsafe |
|---|---|
| Domain | elsafe.com |
| Industry | Travel & Hospitality, Technology |
| Founded | 2006 |
| Headquarters | Moss Municipality |
| Main Competitors | Onity (82/100), Dormakaba (93/100), Honeywell (70/100), American Security Products (AMSEC) (77/100), Gunnebo (83/100), Burg-Wächter (83/100) |
Moz Domain Authority 22/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vingcard Electronic Hotel Safes provides a wide range of hotel safes, in-room hotel safes with advanced security offering superior protection." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Vingcard Elsafe?", Claude could identify the brand as of October 2026. VingCard Elsafe is a hospitality security company known for hotel room electronic locks and in-room safes, formed from the merger of VingCard and Elsafe and now part of Assa Abloy's global solutions division. Best known for Electronic door locks and in-room safes for hotels.
When asked "Best brands similar to Vingcard Elsafe?", Claude would recommend Vingcard Elsafe as of October 2026. It's one of the biggest and most established names in hotel security hardware, so it would naturally come up alongside brands like Onity or Salto.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vingcard Elsafe's main competitors in Travel & Hospitality: Onity (82/100), Dormakaba (93/100), Honeywell (70/100), American Security Products (AMSEC) (77/100), Gunnebo (83/100).
Sources: Brand Analyzer scan
Vingcard Elsafe has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 23, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vingcard Elsafe official site
Vingcard Elsafe was founded in 2006. Vingcard Elsafe operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Vingcard Elsafe is headquartered in Moss Municipality. Vingcard Elsafe operates in the Travel & Hospitality category.
Sources: Wikidata
Vingcard Elsafe offers electronic in-room hotel safes engineered with advanced security technology. These products are designed to provide secure storage for guests' valuables and are tailored to the operational needs of hotels and other hospitality businesses.
Sources: Vingcard Elsafe official site
Vingcard Elsafe scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Vingcard Elsafe official site
Vingcard Elsafe is a manufacturer of electronic hotel security systems, specifically in-room safes designed for the hospitality industry. The company develops advanced electronic locking and storage technology to help hotels protect guests' valuables during their stay.
Sources: Vingcard Elsafe official site
Vingcard Elsafe designs, manufactures, and supplies electronic in-room safes for hotels and other hospitality businesses. Its products are built with advanced security technology intended to provide guests with a secure place to store valuables during their stay, supporting hotel operators in offering a safer guest experience.
Sources: Vingcard Elsafe official site
Vingcard Elsafe can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vingcard Elsafe official site
Vingcard Elsafe's products are used by hotel owners, operators, and other hospitality businesses that require secure in-room storage solutions for their guests. These customers typically install the electronic safes in guest rooms to offer an added layer of security for personal valuables during a stay.
Sources: Vingcard Elsafe official site
Vingcard Elsafe is known for producing a wide range of electronic in-room hotel safes that incorporate advanced security technology. The brand is recognized within the hospitality industry as a specialized provider of secure storage solutions tailored to hotel guest rooms.
Sources: Vingcard Elsafe official site
Vingcard Elsafe scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vingcard Elsafe has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 22/100 and thin schema.org structured data. In a live check, Claude could already identify Vingcard Elsafe from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vingcard Elsafe: El Remanso Lodge (76/100), Elco Motor Yachts (76/100), Lonely Planet Journeys (76/100), Enchantment Resort (76/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
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