Warme zorg. Voor iedereen.
Emmaüs (emmaus.be) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 35th percentile of 18932 Healthcare brands.
Emmaüs is a healthcare and non-profit organization operating in the province of Antwerp, Belgium. It provides warm, quality care aimed at helping patients recover and lead a good quality of life. With more than 7,500 employees across 22 facilities, Emmaüs combines large-scale care delivery with ongoing innovation to adapt to evolving care needs. It positions itself as a flexible, people-centered care organization serving patients, care-dependent individuals, and their families in the Antwerp region.
| Brand Name | Emmaüs |
|---|---|
| Domain | emmaus.be |
| Industry | Healthcare, Non-profit |
| Founded | 1949 |
| Headquarters | Paris |
| Main Competitors | ZNA (Ziekenhuisnetwerk Antwerpen) (73/100), GZA Ziekenhuizen (61/100), AZ Monica (74/100), UZA (Universitair Ziekenhuis Antwerpen) (81/100), Zorgbedrijf Antwerpen |
Moz Domain Authority 33/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Emmaüs has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Emmaüs biedt warme en kwaliteitsvolle zorg om mensen te helpen herstellen en een kwaliteitsvol leven te leiden." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Emmaüs's main competitors in Healthcare: ZNA (Ziekenhuisnetwerk Antwerpen) (73/100), GZA Ziekenhuizen (61/100), AZ Monica (74/100), UZA (Universitair Ziekenhuis Antwerpen) (81/100).
Sources: Brand Analyzer scan
Emmaüs has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 19, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Emmaüs official site
Emmaüs was founded in 1949. Emmaüs operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Emmaüs is headquartered in Paris. Emmaüs operates in the Healthcare category.
Sources: Wikidata
Emmaüs scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Emmaüs official site
Emmaüs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Emmaüs official site
Emmaüs scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Emmaüs has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 33/100, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Emmaüs: Emirates Hospitals (73/100), Emergo by UL (73/100), Emperor's College (73/100), Enabling The Future (e-NABLE) (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.