Sigurna online trgovina za vaš dom
Emmezeta (emmezeta.hr) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Other brands. Among 4110 E-commerce brands analyzed, Emmezeta ranks in the 52nd percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 99/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 35/100, Brand Authority 33/100.
Emmezeta is an online retailer based in Udine, founded in 1944, offering home products such as furniture, appliances and equipment to consumers in Croatia. The company positions itself as a reliable and practical e-commerce provider, emphasizing safe and fast online shopping, free order pickup, and expert advice to help customers choose home technology and equipment.
| Brand Name | Emmezeta |
|---|---|
| Domain | emmezeta.hr |
| Industry | E-commerce, Other |
| Founded | 1944 |
| Headquarters | Udine |
| Main Competitors | Lesnina, Pevex, Bauhaus, JYSK, Harvey Norman, IKEA |
Moz Domain Authority 45/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #164,916 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Emmezeta nastoji svojim kupcima omogućiti jednostavnu, sigurnu i brzu online kupovinu proizvoda za dom." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Emmezeta scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Emmezeta has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #164,916 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Emmezeta from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Emmezeta?", Claude could identify the brand as of August 2026. Emmezeta is a home furnishing and furniture retail chain operating in Croatia and other Balkan countries, selling furniture, home decor, and household appliances both in physical stores and online. Best known for Large-format furniture and home goods stores across the Balkans, similar in concept to IKEA.
When asked "Best brands similar to Emmezeta?", Claude would recommend Emmezeta as of August 2026. It's a recognizable regional furniture and home goods retailer worth mentioning for someone looking at similar e-commerce/home furnishing brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Emmezeta's main competitors include Lesnina, Pevex, Bauhaus, JYSK, Harvey Norman. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Popular alternatives to Emmezeta include Lesnina, Pevex, Bauhaus, JYSK, Harvey Norman. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Emmezeta has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 26, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Emmezeta official site
Emmezeta was founded in 1944. Emmezeta operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Emmezeta is headquartered in Udine. Emmezeta operates in the E-commerce category.
Sources: Wikidata
Emmezeta and Lesnina are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Emmezeta scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Emmezeta official site
Emmezeta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Emmezeta official site
Emmezeta is an online retailer specializing in home products, based in Udine and founded in 1944. It serves customers in Croatia through its e-commerce platform emmezeta.hr, offering furniture, appliances, and home equipment.
Sources: Emmezeta official site
Emmezeta operates an online store that sells home products including furniture, appliances, and equipment. It focuses on providing a simple, safe, and fast online shopping experience, including free order pickup and expert advice to help customers choose the right products for their homes.
Sources: Emmezeta official site
Ranked closest to Emmezeta: eGifter (74/100), Ecomdash (74/100), Engwe (74/100), Etruria Fishing (74/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).