Lightweight, powerful axial flux e-motors
EMRAX (emrax.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Automotive brands, Technology brands, in the 57th percentile of 20839 Manufacturing brands.
EMRAX is a Slovenian manufacturer of axial flux electric motors, founded in 2008 by Roman Sušnik and headquartered in Kamnik, Slovenia. The company designs and produces compact, lightweight motors with high power and torque density for use in aerospace and automotive applications. EMRAX targets engineers, manufacturers, and innovators seeking high-performance electric motor solutions and emphasizes fast adaptation to customer-specific requirements.
| Brand Name | EMRAX |
|---|---|
| Domain | emrax.com |
| Industry | Manufacturing, Automotive |
| Founded | 2008 |
| Headquarters | Kamnik |
| CEO | Roman Sušnik |
| Main Competitors | Magnax, YASA, Launchpoint Technologies, Equipmake (85/100), Parker Hannifin (electric motors) (72/100), Siemens eAircraft (83/100) |
Moz Domain Authority 28/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,008,804 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Axial flux e-motors with high power and torque density. Compact and lightweight design make them ideal for aerospace and automotive industry." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is EMRAX?", Claude could identify the brand as of October 2026. EMRAX is a Slovenian manufacturer of lightweight axial flux permanent magnet synchronous motors, widely used in electric aviation, e-racing, and other high-performance electric vehicle applications. Best known for high power-to-weight ratio axial flux electric motors popular in electric aircraft and racing vehicles.
When asked "Best brands similar to EMRAX?", Claude would recommend EMRAX as of October 2026. EMRAX motors are a go-to choice in the electric aviation and lightweight EV motor space due to their exceptional power density, so they'd naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EMRAX's main competitors in Manufacturing: Equipmake (85/100), Parker Hannifin (electric motors) (72/100), Siemens eAircraft (83/100).
Sources: Brand Analyzer scan
EMRAX offers axial flux electric motors characterized by high power and torque density combined with a compact, lightweight design. These motors are developed for use in aerospace and automotive applications, and the company provides adaptation of its motor designs to meet customer-specific technical requirements.
Sources: EMRAX official site
EMRAX is a Slovenian company that designs and manufactures axial flux electric motors. Founded in 2008 by Roman Sušnik, it is headquartered in Kamnik, Slovenia. The company specializes in producing compact, lightweight motors with high power and torque density, primarily intended for use in aerospace and automotive applications.
Sources: EMRAX official site
EMRAX has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 33, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: EMRAX official site
EMRAX was founded in 2008. EMRAX operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
EMRAX is headquartered in Kamnik. EMRAX operates in the Manufacturing category.
Sources: Wikidata
EMRAX designs and manufactures axial flux e-motors known for their high power and torque density relative to their size and weight. These motors are engineered for use in aerospace and automotive industries, where compactness and performance are critical. EMRAX also works with customers to adapt its motor designs to specific application requirements.
Sources: EMRAX official site
EMRAX scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: EMRAX official site
EMRAX is known for producing axial flux electric motors with industry-leading power and torque density in a compact, lightweight form factor. The company has built a reputation in high-performance applications within the aerospace and automotive sectors, where reducing weight while maintaining power output is a key engineering challenge.
Sources: EMRAX official site
EMRAX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: EMRAX official site
EMRAX's motors are used by engineers, manufacturers, and innovators in the aerospace and automotive industries who require high-performance, lightweight electric motor solutions. This includes those developing electric aircraft, electric vehicles, and other applications where power density and weight reduction are important engineering considerations.
Sources: EMRAX official site
EMRAX scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EMRAX has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,008,804 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 28/100 and thin schema.org structured data. In a live check, Claude could already identify EMRAX from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EMRAX: Empack (77/100), Emmi Roth (77/100), Encamp (77/100), Encompass (77/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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